Digital globalisation enhances local customer experiences.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 2, p. 193, doi. 10.69554/jmnr9882
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2017 AND VI 6 AND IP 2
Results: 10
1
2
Mobile-forward design: An emerging trend for global brand websites.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 2, p. 182, doi. 10.69554/iqjd9818
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- Publication type:
- Article
3
Monetising digital audiences: Turning a marketing cost into a profitable business unit.
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- Journal of Brand Strategy, 2017, v. 6, n. 2, p. 172, doi. 10.69554/txbl8748
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- Publication type:
- Article
4
Social innovation: An imperative for brands to address systemic social issues.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 2, p. 161, doi. 10.69554/fkdz5328
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- Publication type:
- Article
5
Global account managers: The linchpins of GAM programmes.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 2, p. 147, doi. 10.69554/ugni8286
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- Publication type:
- Article
6
Rebranding today: A process, not a project.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 2, p. 140, doi. 10.69554/ifug6566
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- Publication type:
- Article
7
Engaging employees using the power of the brand to create an internal transformation strategy: The story of one global Telefónica family.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 2, p. 127, doi. 10.69554/hlqd9202
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- Publication type:
- Article
8
From inside to out: Reinventing a brand globally and locally.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 2, p. 121, doi. 10.69554/rvzz1306
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- Publication type:
- Article
9
How Charles Schwab rediscovered its challenger mojo.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 2, p. 111, doi. 10.69554/yuzj7103
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- Publication type:
- Article
10
Editorial.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 2, p. 109, doi. 10.69554/yxnd8458
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- Publication type:
- Article