Works matching IS 2045855X AND DT 2017 AND VI 5 AND IP 4
Results: 9
Research paper Brand deletion.
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- Journal of Brand Strategy, 2017, v. 5, n. 4, p. 434, doi. 10.69554/jvky7632
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Rebranding a traditional housing company: The Flagship Group rebrand from initial research to implementation.
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- Journal of Brand Strategy, 2017, v. 5, n. 4, p. 423, doi. 10.69554/ytyy6896
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Wellcome Collection's curious journey.
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- Journal of Brand Strategy, 2017, v. 5, n. 4, p. 410, doi. 10.69554/dffi2799
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Ueber-Branding: How modern prestige brands create meaning through mission and myth -- Part 1.
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- Journal of Brand Strategy, 2017, v. 5, n. 4, p. 395, doi. 10.69554/jzwd9402
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Selling products by selling brand purpose.
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- Journal of Brand Strategy, 2017, v. 5, n. 4, p. 373, doi. 10.69554/udfn2278
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Papers Thought leadership disrupted.
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- Journal of Brand Strategy, 2017, v. 5, n. 4, p. 362, doi. 10.69554/xxek7415
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Building a brand newsroom: Your brand is live, even if you are not.
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- Journal of Brand Strategy, 2017, v. 5, n. 4, p. 356, doi. 10.69554/lpbj9679
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Who makes brands?
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- Journal of Brand Strategy, 2017, v. 5, n. 4, p. 347, doi. 10.69554/zhww7228
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Editorial.
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- Journal of Brand Strategy, 2017, v. 5, n. 4, p. 345, doi. 10.69554/qqgo4435
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- Article