Works matching IS 2045855X AND DT 2016 AND VI 5 AND IP 3

Results: 14

The future of experience: Why brands and retailers need to look at trends and innovation in experience culture, as consumer appetites for experiences reach critical mass.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 238, doi. 10.69554/glnj3273

By:

GREENE, LUCIE

Publication type:

Article

Aprons and algorithms: Meeting the service experience expectations of 'generation picky'.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 328, doi. 10.69554/mgth9347

By:

GREENHALGH, TIM

Publication type:

Article

Old rules for a brave new world.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 334, doi. 10.69554/aibn2892

By:

STEEL, JON

Publication type:

Article

Bright lights, big city, small boxes: Designing for the New York norms.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 256, doi. 10.69554/ahqh6627

By:

TYSH, CARLY

Publication type:

Article

Reach, resonance and returns: A guide to finding success in a slow-growing, extraordinary world.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 312, doi. 10.69554/jsut6053

By:

GILDENBERG, BRYAN

Publication type:

Article

Retailing in disruptive markets.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 298, doi. 10.69554/zyrw5742

By:

MARCOTTE, DAVID;
MORRISON, GWEN

Publication type:

Article

Half the world without Internet: How brands can boost access to data on mobile phones.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 294, doi. 10.69554/lfdc7209

By:

CASTELO, MARCELO

Publication type:

Article

How the merging of offline and online data, and an omni-channel, data-driven approach substantially increased Ford Denmark's marketing performance.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 289, doi. 10.69554/htnr4348

By:

LARSEN, MIKKEL CHRISTIAN

Publication type:

Article

A very British Black Friday: Retailers lose out as Black Friday becomes the domain of discounters.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 282, doi. 10.69554/iyua9048

By:

LENNOX, ALASDAIR;
SHIELDS, AARON;
GUILAR, PIERS

Publication type:

Article

Programming the purchase funnel.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 275, doi. 10.69554/twzg7009

By:

GERTZ, OLIVER;
MCGLASHAN, DEIRDRE

Publication type:

Article

Switching off TV, turning on touchpoints: New ways to communicate in a new world.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 266, doi. 10.69554/wkou6453

By:

BIRD, JON

Publication type:

Article

The joy of not being sold anything: Shopping through the eyes of the Millennial shopper.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 250, doi. 10.69554/wtpw8505

By:

KRAEMER, ZACHARY

Publication type:

Article

Move over, Millennials: Generation Z is changing the consumer landscape.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 245, doi. 10.69554/kahi1951

By:

GUTFREUND, JAMIE

Publication type:

Article

Editorial.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 236, doi. 10.69554/vjwp7940

By:

Morrison, Gwen

Publication type:

Article