Works matching IS 2045855X AND DT 2016 AND VI 5 AND IP 3
Results: 14
Old rules for a brave new world.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 334, doi. 10.69554/aibn2892
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Aprons and algorithms: Meeting the service experience expectations of 'generation picky'.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 328, doi. 10.69554/mgth9347
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Reach, resonance and returns: A guide to finding success in a slow-growing, extraordinary world.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 312, doi. 10.69554/jsut6053
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Retailing in disruptive markets.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 298, doi. 10.69554/zyrw5742
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Half the world without Internet: How brands can boost access to data on mobile phones.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 294, doi. 10.69554/lfdc7209
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How the merging of offline and online data, and an omni-channel, data-driven approach substantially increased Ford Denmark's marketing performance.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 289, doi. 10.69554/htnr4348
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A very British Black Friday: Retailers lose out as Black Friday becomes the domain of discounters.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 282, doi. 10.69554/iyua9048
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Programming the purchase funnel.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 275, doi. 10.69554/twzg7009
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Switching off TV, turning on touchpoints: New ways to communicate in a new world.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 266, doi. 10.69554/wkou6453
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Bright lights, big city, small boxes: Designing for the New York norms.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 256, doi. 10.69554/ahqh6627
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The joy of not being sold anything: Shopping through the eyes of the Millennial shopper.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 250, doi. 10.69554/wtpw8505
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Move over, Millennials: Generation Z is changing the consumer landscape.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 245, doi. 10.69554/kahi1951
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The future of experience: Why brands and retailers need to look at trends and innovation in experience culture, as consumer appetites for experiences reach critical mass.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 238, doi. 10.69554/glnj3273
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Editorial.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 236, doi. 10.69554/vjwp7940
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- Article