Sport teams' brands going international: The 'Integrated Marketing Strategy on the Internationalisation in Sport' (IMSIS).
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 218, doi. 10.69554/xgsw8948
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2016 AND VI 5 AND IP 2
Results: 12
1
2
The Big Data bang: When collision of content marketing, mobile commerce and social share resulted in an omnichannel digital experience.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 209, doi. 10.69554/inyq9492
- By:
- Publication type:
- Article
3
The information economy is dead: What CMOs should do now.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 202, doi. 10.69554/dmyv3436
- By:
- Publication type:
- Article
4
Application of group psychology to the brand community programme: Guidelines for creating a strong brand community.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 186, doi. 10.69554/otbi9758
- By:
- Publication type:
- Article
5
Personalisation, data and trust: The role of brand in a data-driven, personalised, experience economy.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 178, doi. 10.69554/itwn8802
- By:
- Publication type:
- Article
6
Rethinking brand innovation from the inside out.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 165, doi. 10.69554/gcub3083
- By:
- Publication type:
- Article
7
Addressing today's top brand challenges with sonic identity.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 157, doi. 10.69554/glpm9931
- By:
- Publication type:
- Article
8
Digital is not different anymore: A review of findings and tactics to optimise execution and encourage consumer adaptation of in-store digital devices and signage.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 150, doi. 10.69554/iazb6508
- By:
- Publication type:
- Article
9
Innovative disruption: Utilising brand to manage and drive change.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 142, doi. 10.69554/emmf7512
- By:
- Publication type:
- Article
10
Disruption and coherence: Creating the 'buzz' that builds a brand.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 132, doi. 10.69554/ylee7072
- By:
- Publication type:
- Article
11
Building a brand.
- Published in:
- 2016
- By:
- Publication type:
- Opinion
12
Editorial.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 124, doi. 10.69554/jwdk8509
- By:
- Publication type:
- Article