A sensory approach to brand confusion.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 1, p. 101, doi. 10.69554/jcnd1176
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2016 AND VI 5 AND IP 1
Results: 11
1
2
A new age in clothing brand and retailer collaborations: Trends and recommendations for a successful partnership.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 1, p. 83, doi. 10.69554/pbbr3232
- By:
- Publication type:
- Article
3
Healthcare in a retail-oriented marketplace.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 1, p. 72, doi. 10.69554/uelh7143
- By:
- Publication type:
- Article
4
Case study:Customer-centred transformation at E.ON.
- Published in:
- 2016
- By:
- Publication type:
- Case Study
5
What are the benefits of creating an omnichannel brand experience?
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 1, p. 57, doi. 10.69554/ujsn1488
- By:
- Publication type:
- Article
6
Celebrity endorsements and congratulatory messages: Jordan v. Jewel Food Stores: A case of right to publicity versus commercial speech.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 1, p. 51, doi. 10.69554/ctrj3090
- By:
- Publication type:
- Article
7
Global customer care strategies that build your brand by putting people first.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 1, p. 39, doi. 10.69554/avwr8764
- By:
- Publication type:
- Article
8
The new trust imperative.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 1, p. 31, doi. 10.69554/bqfs8435
- By:
- Publication type:
- Article
9
Time to forget everything we learned in the past about branding? The future is the future of branding.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 1, p. 22, doi. 10.69554/cizp5006
- By:
- Publication type:
- Article
10
Changing conversations: Brand identity as discourse.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 1, p. 6, doi. 10.69554/bbeh4445
- By:
- Publication type:
- Article
11
Editorial.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 1, p. 4, doi. 10.69554/pfvi2779
- By:
- Publication type:
- Article