Improving the Performance of Sponsorship.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
Works matching IS 2045855X AND DT 2015 AND VI 4 AND IP 4
Results: 12
1
2
Focus on Better Together: How co-branding can create strong synergies within a global company.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 4, p. 388, doi. 10.69554/vkam5233
- By:
- Publication type:
- Article
3
Exploring a marketing concept: Does marketing encourage the filling of the 'empty self', ie, is marketing purchase therapy?
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 4, p. 371, doi. 10.69554/cmmg2128
- By:
- Publication type:
- Article
4
Case study: NAMI-NYC Metro.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 4, p. 363, doi. 10.69554/fyif7138
- By:
- Publication type:
- Article
5
The effective use of licensing in brand strategy.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 4, p. 357, doi. 10.69554/aupd4727
- By:
- Publication type:
- Article
6
The future's bright, the future's branded: How branding is the future of the marketing research industry.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 4, p. 349, doi. 10.69554/xwov7466
- By:
- Publication type:
- Article
7
Uncovering the elements behind a transformational consumer experience.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 4, p. 341, doi. 10.69554/xgja4390
- By:
- Publication type:
- Article
8
Activating and driving brand advocacy: Why every brand needs to be talked about.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 4, p. 332, doi. 10.69554/nmtz9046
- By:
- Publication type:
- Article
9
Non-verbal communication: The biggest brand-building asset in modern marketing.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 4, p. 322, doi. 10.69554/bsva3547
- By:
- Publication type:
- Article
10
The information economy is dead: What CMOs should do now.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 4, p. 315, doi. 10.69554/lzea8488
- By:
- Publication type:
- Article
11
An SEO's perspective on how to manage international teams.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 4, p. 310, doi. 10.69554/resh8268
- By:
- Publication type:
- Article
12
Editorial.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 4, p. 308, doi. 10.69554/xfsu1589
- By:
- Publication type:
- Article