Brand credibility measurement: A new measure for brand equity/brand value: Part 2.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 3, p. 291, doi. 10.69554/aptw1597
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2015 AND VI 4 AND IP 3
Results: 9
1
2
Consumer and vendor perceptions of sport goods counterfeits in four counterfeit hubs.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 3, p. 281, doi. 10.69554/zdfj9860
- By:
- Publication type:
- Article
3
Cause-related marketing campaigns: Do consumer perceptions and brand motivations matter?
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 3, p. 267, doi. 10.69554/tmhg2713
- By:
- Publication type:
- Article
4
21c Museum Hotels: A company breaking branding and product conventions.
- Published in:
- 2015
- By:
- Publication type:
- Case Study
5
Developing a glocalisation strategy: Experiences from Henkel's product launches in the Middle East and Europe.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 3, p. 248, doi. 10.69554/iloc1631
- By:
- Publication type:
- Article
6
Noble motives and net results: Micro-insurance in the supply chain — building revenue and customer loyalty while improving community resilience in fast-growing markets.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 3, p. 233, doi. 10.69554/mlss6000
- By:
- Publication type:
- Article
7
Why we don't think the way we think we think: The theory and application of behavioural economics.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 3, p. 224, doi. 10.69554/iscb4555
- By:
- Publication type:
- Article
8
Overcoming the barriers of the assisted living market: Developing successful marketing campaigns to connect with an over-50s audience.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 3, p. 217, doi. 10.69554/liku9477
- By:
- Publication type:
- Article
9
People powered brands: How companies can inspire consumer action.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 3, p. 201, doi. 10.69554/rsng1422
- By:
- Publication type:
- Article