Creating Value, the Theory and Practice of Marketing Semiotics Research.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
Works matching IS 2045855X AND DT 2015 AND VI 4 AND IP 2
Results: 13
1
2
The Gospel According to Gabay: The Science and Practice of Brand Engagement and Influence.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
3
Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
4
Brand credibility measurement: A new measure for brand equity/brand value: Part 1.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 2, p. 177, doi. 10.69554/vhuy3104
- By:
- Publication type:
- Article
5
Building a global brand with corporate e-learning: Challenges, solutions and best practices for international businesses.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 2, p. 168, doi. 10.69554/pcrk3814
- By:
- Publication type:
- Article
6
Reading between the lines: Uncovering customer insights to deliver exceptional customer experiences.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 2, p. 161, doi. 10.69554/qaoa3530
- By:
- Publication type:
- Article
7
Sustainable sourcing to innovate a private brand.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 2, p. 154, doi. 10.69554/gsor9380
- By:
- Publication type:
- Article
8
Linking brand to business financials: How brand valuation has helped DuPont unlock the value of its portfolio.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 2, p. 143, doi. 10.69554/zsle4646
- By:
- Publication type:
- Article
9
Social media rewired.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 2, p. 134, doi. 10.69554/zjvn3326
- By:
- Publication type:
- Article
10
Six key principles for identifying and ensuring success in marketing channels.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 2, p. 127, doi. 10.69554/tjim4582
- By:
- Publication type:
- Article
11
Maximising results with data-driven financial marketing strategies.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 2, p. 114, doi. 10.69554/lmox5484
- By:
- Publication type:
- Article
12
Survival of the fittest: Using social media to thrive in the 21st century.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 2, p. 106, doi. 10.69554/nxvm3456
- By:
- Publication type:
- Article
13
Editorial.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 2, p. 104, doi. 10.69554/mwfm9333
- By:
- Publication type:
- Article