Sponsorship and the Elaboration Likelihood Model: BMW's 2014 Winter Olympic brand strategy.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 1, p. 83, doi. 10.69554/khjk9748
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2015 AND VI 4 AND IP 1
Results: 9
1
2
Media brands in social network sites: Problems German media companies have faced and lessons they have learned.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 1, p. 70, doi. 10.69554/svag9322
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- Publication type:
- Article
3
Strengthening brand positioning through price transparency in higher education.
- Published in:
- 2015
- By:
- Publication type:
- Case Study
4
Executing the brand: Emerging digital brand execution tools and the role of employees in developing on-brand materials.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 1, p. 49, doi. 10.69554/gcwg8276
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- Publication type:
- Article
5
Four ways digital works to build brands and relationships.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 1, p. 37, doi. 10.69554/qmbq9109
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- Publication type:
- Article
6
How to engage Millennials: Re-imagining the consumer as a partner, not a target audience, to increase engagement.
- Published in:
- 2015
- By:
- Publication type:
- Case Study
7
How to run a global marketing campaign that meets local needs without damaging the brand.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 1, p. 15, doi. 10.69554/fyxi4752
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- Publication type:
- Article
8
Corporate giving at the Shakespeare Theatre Company, Washington, DC: 'I can no other answer make but thanks, and thanks; and ever thanks'.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 1, p. 6, doi. 10.69554/cnxy7573
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- Publication type:
- Article
9
Editorial.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 1, p. 4, doi. 10.69554/dpig5078
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- Publication type:
- Article