Works matching IS 2045855X AND DT 2014 AND VI 3 AND IP 4
Results: 10
Perceived status enhancement,brand involvement and brand loyalty.
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- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 387
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Investigating the congruence among the positioning strategies of three Indian car brands.
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- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 373
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Research papers Reimagining branding for the new B2B digital marketplace.
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- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 357
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Creating flexible global brands in federated organisations: A case study from a global not-for-profit.
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- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 350
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Standing out in a saturated market: Engaging consumers through product placement.
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- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 339
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Rise from the rough: The growing demands on the brown diamond market.
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- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 332
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Practice papers Brand building in the digital age: The ongoing battle for customer influence.
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- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 322
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Shell's response and brand management during industry crises.
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- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 316
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The power of sustainability to create shared value: Coca-Cola demonstrates that doing good is good for business.
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- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 310
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Editorial.
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- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 308
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