Investigating the congruence among the positioning strategies of three Indian car brands.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 373
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2014 AND VI 3 AND IP 4
Results: 10
1
2
Perceived status enhancement,brand involvement and brand loyalty.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 387
- By:
- Publication type:
- Article
3
Research papers Reimagining branding for the new B2B digital marketplace.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 357
- By:
- Publication type:
- Article
4
Creating flexible global brands in federated organisations: A case study from a global not-for-profit.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 350
- By:
- Publication type:
- Article
5
Standing out in a saturated market: Engaging consumers through product placement.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 339
- By:
- Publication type:
- Article
6
Rise from the rough: The growing demands on the brown diamond market.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 332
- By:
- Publication type:
- Article
7
Practice papers Brand building in the digital age: The ongoing battle for customer influence.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 322
- By:
- Publication type:
- Article
8
Shell's response and brand management during industry crises.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 316
- By:
- Publication type:
- Article
9
The power of sustainability to create shared value: Coca-Cola demonstrates that doing good is good for business.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 310
- By:
- Publication type:
- Article
10
Editorial.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 4, p. 308
- By:
- Publication type:
- Article