The business case for better analytics: A retrospective and the future of theory and practice of marketing science.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 3, p. 295, doi. 10.69554/krck7218
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2014 AND VI 3 AND IP 3
Results: 11
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2
Valvoline shifts gears to reach the Hispanic market through agent-based modelling.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 3, p. 290, doi. 10.69554/wmmp9931
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- Publication type:
- Article
3
The future of marketing is multicultural: A conversation with Javier Farfan, Head of Music and Cultural Marketing, PepsiCo.
- Published in:
- 2014
- By:
- Publication type:
- Interview
4
Improving multicultural marketing: Between-group and within-group segmentation approaches.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 3, p. 278, doi. 10.69554/mkql1358
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- Publication type:
- Article
5
Estimating the value of the US Hispanic shopper: An In-Culture™ analysis.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 3, p. 245, doi. 10.69554/pzko7846
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- Publication type:
- Article
6
Challenging the belief that all US Hispanics are culturally homogeneous: An AHAA and AARP cultural orientation and generational study.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 3, p. 235, doi. 10.69554/bpxb6591
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- Publication type:
- Article
7
Infusing pasion (passion) into mainstream advertising: Using an emotional model to improve the measurement of advertising effectiveness.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 3, p. 212, doi. 10.69554/gnyt7667
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- Publication type:
- Article
8
Total market: Driving strategy in a multicultural nation.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 3, p. 206, doi. 10.69554/tdnw5913
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- Publication type:
- Article
9
Bilingual memory: The impact of acculturation on the cognitive structure of foreign-born Hispanics.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 3, p. 261, doi. 10.69554/mmfq3039
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- Publication type:
- Article
10
Destiny is demographics: The economic mandate of diversity.
- Published in:
- 2014
- By:
- Publication type:
- Opinion
11
Multicultural Marketing.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 3, p. 196, doi. 10.69554/jrbw9184
- By:
- Publication type:
- Article