Book review Advertising Concept and Copy.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
Works matching IS 2045855X AND DT 2014 AND VI 3 AND IP 1
Results: 12
1
2
Sponsorship research papers Perceptions of a brand sponsoring a sport competitor.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 80, doi. 10.69554/kezv7654
- By:
- Publication type:
- Article
3
The influence of gender on baseball sponsorship activation tactics.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 71, doi. 10.69554/wgbx5514
- By:
- Publication type:
- Article
4
Research paper Luxury counterfeit purchasing: The collateral effect of luxury brands' trading down policy.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 59, doi. 10.69554/alwx1611
- By:
- Publication type:
- Article
5
Business-to-business event sponsorship: Generating value through strategy and metrics.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 51, doi. 10.69554/pkzg3347
- By:
- Publication type:
- Article
6
Does sports marketing work? How is it measured?
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 41, doi. 10.69554/svjh4189
- By:
- Publication type:
- Article
7
What is it worth? The value chasm between brand and influencers.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 31, doi. 10.69554/rltl9783
- By:
- Publication type:
- Article
8
Practice papers The shift from online performance to more holistic brand efficiency measurement and the need for standardised online ad formats.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 21, doi. 10.69554/ykge2228
- By:
- Publication type:
- Article
9
Opinion piece Collaboration is the number one strategy for reaching 'bottom of the pyramid' customer segments in emerging global markets.
- Published in:
- 2014
- By:
- Publication type:
- Opinion
10
Ten rules for effective branded content: Experience from Skype.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 12, doi. 10.69554/jgee1340
- By:
- Publication type:
- Article
11
Keynote comments Digital transformation at Nestlé: Playing to win.
- Published in:
- 2014
- By:
- Publication type:
- Opinion
12
Editorial.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 4, doi. 10.69554/ycon3427
- By:
- Publication type:
- Article