Strategic management of the brand in the world of sport.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 403
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2013 AND VI 2 AND IP 4
Results: 11
1
2
Designing Brand Identity: An Essential Guide for the Whole Branding Team.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
3
Five typical city branding mistakes: Why cities tend to fail in implementation of rebranding strategies.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 392
- By:
- Publication type:
- Article
4
Third and long: Building a sport club brand following a franchise failure.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 379
- By:
- Publication type:
- Article
5
Celebrity endorsements: Exploring the processes for finding the right celebrity to endorse a brand.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 366
- By:
- Publication type:
- Article
6
Brand success in an era of digital Darwinism.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 355
- By:
- Publication type:
- Article
7
Beyond jingles and needle drops: What every brand needs to know about audio branding's power to persuade.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 347
- By:
- Publication type:
- Article
8
From brand positioning to ad positioning: Using 'mental referencing' to capture meaningful mind-space for communications.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 336
- By:
- Publication type:
- Article
9
Lincoln Financial Group's innovative inside-out brand campaign launch pays huge dividends.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 328
- By:
- Publication type:
- Article
10
The KidZania story: Great data, rich experience and customer loyalty.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 322
- By:
- Publication type:
- Article
11
Editorial.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 320
- By:
- Publication type:
- Article