Works matching IS 2045855X AND DT 2013 AND VI 2 AND IP 2
Results: 12
Guru in a Bottle: High Impact Marketing that Gets Results.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
How Cool Brands Stay Hot.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
Generating Trust via Corporate Reputation.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
Sponsorship practice paper Decoding the modern sports fan.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 189, doi. 10.69554/aifv4136
- By:
- Publication type:
- Article
A country as a brand: Israel's evolving branding strategy.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 177, doi. 10.69554/ztqt1193
- By:
- Publication type:
- Article
The art of the possible: How data and technology can help a marketer stay true to their brand.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 170, doi. 10.69554/wzkv6919
- By:
- Publication type:
- Article
Retailing with purpose: How the pursuit of social responsibility can inspire and sustain retail growth and innovation.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 155, doi. 10.69554/qoev5977
- By:
- Publication type:
- Article
The 12-point customer engagement model: New thinking on gathering, monitoring and acting on customer feedback to optimise customer operations.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 145, doi. 10.69554/ljej8649
- By:
- Publication type:
- Article
Find the shared interest: A route to community activation and brand building.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 134, doi. 10.69554/invz9239
- By:
- Publication type:
- Article
Managing a crisis in the era of social communication: How Greater Manchester Police is developing community engagement and communication.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 128, doi. 10.69554/dusj1756
- By:
- Publication type:
- Article
A brand journey to engage today's customers: Prudential Financial.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 121, doi. 10.69554/vovq9944
- By:
- Publication type:
- Article
An evolved definition of the term 'brand': Why branding has a branding problem.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 112, doi. 10.69554/diij7404
- By:
- Publication type:
- Article