Works matching IS 2045855X AND DT 2013 AND VI 2 AND IP 1
Results: 10
Meaning transfer between events and sponsor brands: Integrating the role of emotions -- a new conceptual framework.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 87, doi. 10.69554/mlxh3276
- By:
- Publication type:
- Article
The value of brand trust.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 76, doi. 10.69554/fzhs8281
- By:
- Publication type:
- Article
How to use content to grip your audience like a broadcaster.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 63, doi. 10.69554/pbkc7889
- By:
- Publication type:
- Article
Windows Live: The long, unhappy life of a misunderstood brand.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 55, doi. 10.69554/sjpz5569
- By:
- Publication type:
- Article
Youth: It's not your audience ... it's theirs.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 40, doi. 10.69554/aoff8874
- By:
- Publication type:
- Article
Accountability of sustainability.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 28, doi. 10.69554/fohm2173
- By:
- Publication type:
- Article
Making brands successful: Optimising marketing return on investment.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 21, doi. 10.69554/arww3115
- By:
- Publication type:
- Article
The heart makes the mouse: Disney's approach to brand loyalty.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 16, doi. 10.69554/uogh3295
- By:
- Publication type:
- Article
Building stronger brands with sensory driven product design.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 6, doi. 10.69554/imlx1966
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 4, doi. 10.69554/nuoi2906
- By:
- Publication type:
- Article