Meaning transfer between events and sponsor brands: Integrating the role of emotions -- a new conceptual framework.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 87, doi. 10.69554/mlxh3276
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2013 AND VI 2 AND IP 1
Results: 10
1
2
The value of brand trust.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 76, doi. 10.69554/fzhs8281
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- Publication type:
- Article
3
How to use content to grip your audience like a broadcaster.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 63, doi. 10.69554/pbkc7889
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- Publication type:
- Article
4
Windows Live: The long, unhappy life of a misunderstood brand.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 55, doi. 10.69554/sjpz5569
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- Publication type:
- Article
5
Youth: It's not your audience ... it's theirs.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 40, doi. 10.69554/aoff8874
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- Publication type:
- Article
6
Accountability of sustainability.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 28, doi. 10.69554/fohm2173
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- Publication type:
- Article
7
Making brands successful: Optimising marketing return on investment.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 21, doi. 10.69554/arww3115
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- Publication type:
- Article
8
The heart makes the mouse: Disney's approach to brand loyalty.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 16, doi. 10.69554/uogh3295
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- Publication type:
- Article
9
Building stronger brands with sensory driven product design.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 6, doi. 10.69554/imlx1966
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- Publication type:
- Article
10
Editorial.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 4, doi. 10.69554/nuoi2906
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- Publication type:
- Article