Works matching IS 2045855X AND DT 2012 AND VI 1 AND IP 4
Results: 11
Sponsorship awareness at a new NCAA division I football stadium: An analysis of donation level as a measure of fan identification.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 413, doi. 10.69554/vdqm2063
- By:
- Publication type:
- Article
The effects of sponsorship activation on the sales of a major soft drink brand.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 403, doi. 10.69554/dyms6261
- By:
- Publication type:
- Article
The LVMH--Bulgari agreement: Changes in the luxury market that lead family companies to sell up.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 389, doi. 10.69554/vvuj3711
- By:
- Publication type:
- Article
The Mythic Status Brand Model: Blending brain science and mythology to create a new brand strategy tool.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 377, doi. 10.69554/dqve2702
- By:
- Publication type:
- Article
How direct response television (DRTV) builds brand equity and sells products and services.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 361, doi. 10.69554/hwnu7422
- By:
- Publication type:
- Article
Is the demographic dead?
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 349, doi. 10.69554/bheu3525
- By:
- Publication type:
- Article
Older by age, younger by mindset: The attitudes and behaviours of the over 50s and how to communicate with and market to this group.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 344, doi. 10.69554/hyfo5914
- By:
- Publication type:
- Article
Branding and advertising in an Islamic context: Representing the forbidden.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 333, doi. 10.69554/sxcq3493
- By:
- Publication type:
- Article
Integrating your brand purpose: How Procter & Gamble's Secret deodorant increased market share and profit through its brand purpose.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 327, doi. 10.69554/rtaa5326
- By:
- Publication type:
- Article
From good to branded: Using immersive design to deliver a positive brand experience for British Gas.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 318, doi. 10.69554/wlju3327
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 316, doi. 10.69554/sknw1147
- By:
- Publication type:
- Article