Works matching IS 2045855X AND DT 2012 AND VI 1 AND IP 4

Results: 11

Sponsorship awareness at a new NCAA division I football stadium: An analysis of donation level as a measure of fan identification.

Published in:

Journal of Brand Strategy, 2012, v. 1, n. 4, p. 413, doi. 10.69554/vdqm2063

By:

BROWNLEE, ERIC A.;
SHREFFLER, MEGAN B.;
ROSS, STEPHEN D.

Publication type:

Article

Branding and advertising in an Islamic context: Representing the forbidden.

Published in:

Journal of Brand Strategy, 2012, v. 1, n. 4, p. 333, doi. 10.69554/sxcq3493

By:

KARIMOVA, GULNARA Z.

Publication type:

Article

Integrating your brand purpose: How Procter & Gamble's Secret deodorant increased market share and profit through its brand purpose.

Published in:

Journal of Brand Strategy, 2012, v. 1, n. 4, p. 327, doi. 10.69554/rtaa5326

By:

HOCHMAN, KEVIN;
MAYNOR, KRISTI

Publication type:

Article

From good to branded: Using immersive design to deliver a positive brand experience for British Gas.

Published in:

Journal of Brand Strategy, 2012, v. 1, n. 4, p. 318, doi. 10.69554/wlju3327

By:

COOMBER, LEE;
POORE, JESS

Publication type:

Article

Editorial.

Published in:

Journal of Brand Strategy, 2012, v. 1, n. 4, p. 316, doi. 10.69554/sknw1147

By:

Moody, Daryn

Publication type:

Article

The effects of sponsorship activation on the sales of a major soft drink brand.

Published in:

Journal of Brand Strategy, 2012, v. 1, n. 4, p. 403, doi. 10.69554/dyms6261

By:

DEGARIS, LARRY;
WEST, CORRIE

Publication type:

Article

The LVMH--Bulgari agreement: Changes in the luxury market that lead family companies to sell up.

Published in:

Journal of Brand Strategy, 2012, v. 1, n. 4, p. 389, doi. 10.69554/vvuj3711

By:

KAPFERER, JEAN-NOËL;
TABATONI, OLIVIER

Publication type:

Article

The Mythic Status Brand Model: Blending brain science and mythology to create a new brand strategy tool.

Published in:

Journal of Brand Strategy, 2012, v. 1, n. 4, p. 377, doi. 10.69554/dqve2702

By:

TAI, BRUCE

Publication type:

Article

How direct response television (DRTV) builds brand equity and sells products and services.

Published in:

Journal of Brand Strategy, 2012, v. 1, n. 4, p. 361, doi. 10.69554/hwnu7422

By:

BRECHNER, IRV

Publication type:

Article

Is the demographic dead?

Published in:

Journal of Brand Strategy, 2012, v. 1, n. 4, p. 349, doi. 10.69554/bheu3525

By:

JACOBS, RICHARD;
WHITTAKER, JENI

Publication type:

Article

Older by age, younger by mindset: The attitudes and behaviours of the over 50s and how to communicate with and market to this group.

Published in:

Journal of Brand Strategy, 2012, v. 1, n. 4, p. 344, doi. 10.69554/hyfo5914

By:

LEWIS, DUNCAN

Publication type:

Article