Brandwashed.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
Works matching IS 2045855X AND DT 2012 AND VI 1 AND IP 3
Results: 13
1
2
Creative Genius.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
3
Exploring the challenges facing female athletes as endorsers.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 3, p. 292, doi. 10.69554/hbmo8299
- By:
- Publication type:
- Article
4
'Rogue' athlete endorsers: Using social identity theory to assess brand fit.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 3, p. 279, doi. 10.69554/dfom2526
- By:
- Publication type:
- Article
5
Every day for the rest of your life: Bringing a new metal to the bridal jewelery market.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 3, p. 268, doi. 10.69554/ugzk1125
- By:
- Publication type:
- Article
6
The transformation of automotive brands and the triumphs and pitfalls of current positioning.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 3, p. 262, doi. 10.69554/nslm4337
- By:
- Publication type:
- Article
7
Simple is smart and other lessons from the Global Brand Simplicity Index.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 3, p. 254, doi. 10.69554/simy2820
- By:
- Publication type:
- Article
8
Brand promises and a practitioner's unified theory of brand management.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 3, p. 247, doi. 10.69554/ooxj2350
- By:
- Publication type:
- Article
9
Six success strategies for building a stronger brand.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 3, p. 240, doi. 10.69554/kflp5936
- By:
- Publication type:
- Article
10
A new model for assessing the value of social media activity.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 3, p. 234, doi. 10.69554/lydt7989
- By:
- Publication type:
- Article
11
The IBM Brand System: An interview with Kevin Bishop.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 3, p. 223
- By:
- Publication type:
- Article
12
Sustainability creates business and brand value.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 3, p. 217, doi. 10.69554/oiiu3334
- By:
- Publication type:
- Article
13
Why agency compensation is broken: And what core issues are being ignored.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 3, p. 212, doi. 10.69554/vljx8523
- By:
- Publication type:
- Article