Case study Rebranding: Yes or no?
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 2, p. 149, doi. 10.69554/lyyv8090
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- Publication type:
- Article
Works matching IS 2045855X AND DT 2012 AND VI 1 AND IP 2
Results: 11
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Sponsorship and branding: Research paper Building city brands through sport events: Theoretical and empirical perspectives.
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- Journal of Brand Strategy, 2012, v. 1, n. 2, p. 193, doi. 10.69554/igkt6933
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- Article
3
Sports stars as product endorsers: Agreements and critical terms.
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- Journal of Brand Strategy, 2012, v. 1, n. 2, p. 185, doi. 10.69554/erse1701
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- Publication type:
- Article
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Sponsorship and branding: Practitioners' articles How jersey sponsorship can be an effective marketing tool.
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- Journal of Brand Strategy, 2012, v. 1, n. 2, p. 180, doi. 10.69554/iczo5555
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- Publication type:
- Article
5
Research paper Investigating endorser personality effects on brand personality: Causation and reverse causation in India.
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- Journal of Brand Strategy, 2012, v. 1, n. 2, p. 164, doi. 10.69554/ynwa2604
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- Article
6
Notes for contributors.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 2, p. 206
- Publication type:
- Article
7
Dissecting the anatomy of brands: Improving methodologies for strategic brand-building.
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- Journal of Brand Strategy, 2012, v. 1, n. 2, p. 131, doi. 10.69554/zutm2977
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- Publication type:
- Article
8
Bridging brands and borders: Trends and tactics to connect global brands with Asian consumers.
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- Journal of Brand Strategy, 2012, v. 1, n. 2, p. 126, doi. 10.69554/ymss3977
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- Publication type:
- Article
9
Staking a claim on the dotbrand frontier: A brand perspective.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 2, p. 118, doi. 10.69554/noiy4287
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- Publication type:
- Article
10
Practitioners' articles Building the company brand: Connecting CSR to the business.
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- Journal of Brand Strategy, 2012, v. 1, n. 2, p. 106, doi. 10.69554/ottt5409
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- Article
11
Editorial.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 2, p. 104, doi. 10.69554/aqem7109
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- Publication type:
- Article