Tweet 'em and reap 'em: The impact of professional athletes' use of Twitter on current and potential sponsorship opportunities.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 85, doi. 10.69554/fwfd9361
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2012 AND VI 1 AND IP 1
Results: 11
1
2
The rise and rise of athlete brand endorsements.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 79, doi. 10.69554/thop1461
- By:
- Publication type:
- Article
3
The potential of private labels in agricultural markets: An exploratory study.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 69, doi. 10.69554/hlda1175
- By:
- Publication type:
- Article
4
Beyond satisfaction: Connecting with customers to maximise business performance.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 57, doi. 10.69554/xrjd8918
- By:
- Publication type:
- Article
5
The delicate art of rebranding: Retaining equity while creating a fresh face.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 50, doi. 10.69554/vlmi4615
- By:
- Publication type:
- Article
6
Social Brand Planning.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 40, doi. 10.69554/zxiv2761
- By:
- Publication type:
- Article
7
Re-imagine retail: Why store innovation is key to a brand's growth in the 'new normal', digitally-connected and transparent world.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 31, doi. 10.69554/bpzi9773
- By:
- Publication type:
- Article
8
Building a brand socially.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 25, doi. 10.69554/saas9557
- By:
- Publication type:
- Article
9
If you launch it, they will come: Bridging global and local marketing to extract the greatest value from that rare product launch.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 15, doi. 10.69554/qnmm2794
- By:
- Publication type:
- Article
10
Rediscovering your brand's True North: How Crayola articulates its brand identity to compel change in internal culture and consumer communication.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 6, doi. 10.69554/iqcd1239
- By:
- Publication type:
- Article
11
Editorial.
- Published in:
- 2012
- By:
- Publication type:
- Editorial