Works matching IS 2045855X AND DT 2012 AND VI 1 AND IP 1
Results: 11
Tweet 'em and reap 'em: The impact of professional athletes' use of Twitter on current and potential sponsorship opportunities.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 85, doi. 10.69554/fwfd9361
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- Article
The rise and rise of athlete brand endorsements.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 79, doi. 10.69554/thop1461
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- Article
The potential of private labels in agricultural markets: An exploratory study.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 69, doi. 10.69554/hlda1175
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- Article
Beyond satisfaction: Connecting with customers to maximise business performance.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 57, doi. 10.69554/xrjd8918
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- Article
The delicate art of rebranding: Retaining equity while creating a fresh face.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 50, doi. 10.69554/vlmi4615
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- Article
Social Brand Planning.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 40, doi. 10.69554/zxiv2761
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- Article
Re-imagine retail: Why store innovation is key to a brand's growth in the 'new normal', digitally-connected and transparent world.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 31, doi. 10.69554/bpzi9773
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- Article
Building a brand socially.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 25, doi. 10.69554/saas9557
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- Article
If you launch it, they will come: Bridging global and local marketing to extract the greatest value from that rare product launch.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 15, doi. 10.69554/qnmm2794
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- Publication type:
- Article
Rediscovering your brand's True North: How Crayola articulates its brand identity to compel change in internal culture and consumer communication.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 6, doi. 10.69554/iqcd1239
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- Publication type:
- Article
Editorial.
- Published in:
- 2012
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- Publication type:
- Editorial