Found: 12
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The 12-point customer engagement model: New thinking on gathering, monitoring and acting on customer feedback to optimise customer operations.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 145, doi. 10.69554/ljej8649
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- Publication type:
- Article
How Cool Brands Stay Hot.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
Guru in a Bottle: High Impact Marketing that Gets Results.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
A brand journey to engage today's customers: Prudential Financial.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 121, doi. 10.69554/vovq9944
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- Publication type:
- Article
An evolved definition of the term 'brand': Why branding has a branding problem.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 112, doi. 10.69554/diij7404
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- Publication type:
- Article
Generating Trust via Corporate Reputation.
- Published in:
- 2013
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- Publication type:
- Book Review
Sponsorship practice paper Decoding the modern sports fan.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 189, doi. 10.69554/aifv4136
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- Publication type:
- Article
A country as a brand: Israel's evolving branding strategy.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 177, doi. 10.69554/ztqt1193
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- Publication type:
- Article
The art of the possible: How data and technology can help a marketer stay true to their brand.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 170, doi. 10.69554/wzkv6919
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- Publication type:
- Article
Retailing with purpose: How the pursuit of social responsibility can inspire and sustain retail growth and innovation.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 155, doi. 10.69554/qoev5977
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- Publication type:
- Article
Find the shared interest: A route to community activation and brand building.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 134, doi. 10.69554/invz9239
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- Publication type:
- Article
Managing a crisis in the era of social communication: How Greater Manchester Police is developing community engagement and communication.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 128, doi. 10.69554/dusj1756
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- Publication type:
- Article