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Le marketing à l'aune des transformations sociétales: permanence ou renouvellement?
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- Journal of Marketing Trends (1961-7798), 2022, v. 8, n. 1, p. 1
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- Article
No more taboos for young people? sex and death in provocative advertisement.
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- Journal of Marketing Trends (1961-7798), 2022, v. 8, n. 1, p. 2
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- Article
The Role of the Type of Experience in Inhibiting Gender Stereotypes of Vegetarian Products.
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- Journal of Marketing Trends (1961-7798), 2022, v. 8, n. 1, p. 16
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- Article
Identity and hedonic factors as determinants of savings intentions.
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- Journal of Marketing Trends (1961-7798), 2022, v. 8, n. 1, p. 29
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- Article
The influence of window displays on patronage intentions: The case of French tourist bureaux.
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- Journal of Marketing Trends (1961-7798), 2022, v. 8, n. 1, p. 46
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- Article
Marketing Mix metamorphoses: Between permanence and contingency.
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- Journal of Marketing Trends (1961-7798), 2022, v. 8, n. 1, p. 64
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- Article