Found: 5
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The impact of crises on marketing: an exploratory study of an emerging market.
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- Journal of Marketing Trends (1961-7798), 2020, v. 6, n. 1, p. 13
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- Article
Connected health: co-design of a new service with consumers.
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- Journal of Marketing Trends (1961-7798), 2020, v. 6, n. 1, p. 22
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- Article
Revisiting Segmentation for the Performing Arts: Strategic Implications.
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- Journal of Marketing Trends (1961-7798), 2020, v. 6, n. 1, p. 36
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- Article
Effects of occasion-based targeting: Evidence from Valentine's Day.
- Published in:
- Journal of Marketing Trends (1961-7798), 2020, v. 6, n. 1, p. 48
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- Article
Consumer responses to advertising: The interplay between ad content and ad spending.
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- Journal of Marketing Trends (1961-7798), 2020, v. 6, n. 1, p. 59
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- Article