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How the interplay between subjective and objective financial risk influences consumers' expectations, information search, and product satisfaction.
- Published in:
- Journal of Marketing Trends (1961-7798), 2019, v. 5, n. 3, p. 13
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- Article
Which screens to share in stores with which customers?
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- Journal of Marketing Trends (1961-7798), 2019, v. 5, n. 3, p. 25
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- Article
Doing Good with Shopping - A Systematic Review of the Effects of Cause-related Marketing on Purchase Intention.
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- Journal of Marketing Trends (1961-7798), 2019, v. 5, n. 3, p. 37
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- Article
Whether to Use Deception in Experiments? Proposal of a Cost-Benefit Approach.
- Published in:
- Journal of Marketing Trends (1961-7798), 2019, v. 5, n. 3, p. 58
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- Article
The role of digital mediation devices in the satisfaction of art museum audiences.
- Published in:
- Journal of Marketing Trends (1961-7798), 2019, v. 5, n. 3, p. 67
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- Article