Found: 9
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Exploring how market identity shapes hybridity: empirical evidence from the field of Italian opera.
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- Journal of Marketing Trends (1961-7798), 2017, v. 4, n. 2, p. 17
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- Article
Cultural Marketing in the Digital Age: The Influence of Place and Media on the Brand Image of Live-Operas.
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- Journal of Marketing Trends (1961-7798), 2017, v. 4, n. 2, p. 31
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- Article
Transmedia Experience and Narrative Transportation.
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- Journal of Marketing Trends (1961-7798), 2017, v. 4, n. 2, p. 39
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- Article
Positioning of the museum supply for children at world level.
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- Journal of Marketing Trends (1961-7798), 2017, v. 4, n. 2, p. 49
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- Article
Fine Arts Museums at a Crossroads: Between Core Mission and Adaptation to New Tourist Clients.
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- Journal of Marketing Trends (1961-7798), 2017, v. 4, n. 2, p. 57
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- Article
When painting is part of the tourism imaginary: the example of Normandy and 19th century State of play.
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- Journal of Marketing Trends (1961-7798), 2017, v. 4, n. 2, p. 65
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- Article
The anthropomorphic features of a virtual agent: social presence and confidence generators to a website.
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- Journal of Marketing Trends (1961-7798), 2017, v. 4, n. 2, p. 71
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- Article
CRM's contribution to the outcome of an appropriate assessment to CUSTOMERS and tailored to their expectations: value added CRM within the company.
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- Journal of Marketing Trends (1961-7798), 2017, v. 4, n. 2, p. 85
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- Article
The value generation process in art restoration companies.
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- Journal of Marketing Trends (1961-7798), 2017, v. 4, n. 2, p. 97
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- Article