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Building a Strong Brand Equity in Pharmaceutical Industry: the Case of Over-the-Counter Drugs in Italian Country.
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- International Journal of Customer Relationship Marketing & Management, 2019, v. 10, n. 3, p. N.PAG, doi. 10.4018/IJCRMM.2019070101
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- Publication type:
- Article
Understanding Customer Perceived Mall Values: A Confirmatory Factor Analysis Approach.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2019, v. 10, n. 3, p. N.PAG, doi. 10.4018/IJCRMM.2019070102
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- Publication type:
- Article
Dynamics of Group Lending Mechanism and the Role of Group Leaders in Developing Countries: Evidence from Nigeria.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2019, v. 10, n. 3, p. N.PAG, doi. 10.4018/IJCRMM.2019070104
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- Publication type:
- Article
The Adoption and Usage of Smartphone Media Technologies as A Source of News by Egyptian University Students.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2019, v. 10, n. 3, p. N.PAG, doi. 10.4018/IJCRMM.2019070103
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- Article