Found: 4
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The Effect of Personality (Brand Ambassadors) on Advertisement and Consumers Purchase Intentions in the Telecommunication Industry.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2017, v. 8, n. 4, p. 1, doi. 10.4018/IJCRMM.2017100101
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- Publication type:
- Article
Brand Trust Determinants and Customer Switching Resistance: The Case of Mobile Phone Companies in Egypt.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2017, v. 8, n. 4, p. 12, doi. 10.4018/IJCRMM.2017100102
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- Publication type:
- Article
Increasing the Brand Equity of Private Label Brands.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2017, v. 8, n. 4, p. 32, doi. 10.4018/IJCRMM.2017100103
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- Publication type:
- Article
An Exploratory Study of the Impact of Government Policies on the Development of Small and Medium Enterprises in Developing Countries: The Case of Nigeria.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2017, v. 8, n. 4, p. 51, doi. 10.4018/IJCRMM.2017100104
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- Publication type:
- Article