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The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2017, v. 8, n. 2, p. 1, doi. 10.4018/IJCRMM.2017040101
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- Publication type:
- Article
Relationship Marketing as a Mediating Role Between Brand Image and Customer Loyalty in B2B Markets: Evidence from a Manufacturing Company.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2017, v. 8, n. 2, p. 21, doi. 10.4018/IJCRMM.2017040102
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- Publication type:
- Article
Management and Marketing Practices of Social Media Firms.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2017, v. 8, n. 2, p. 45, doi. 10.4018/IJCRMM.2017040103
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- Publication type:
- Article