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Does Corporate Image Really Matter in Service Recovery Context?
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2017, v. 8, n. 1, p. 1, doi. 10.4018/IJCRMM.2017010101
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- Publication type:
- Article
Market Testing Procedures for B2C and B2B in Perspective of Radical Innovation.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2017, v. 8, n. 1, p. 15, doi. 10.4018/IJCRMM.2017010102
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- Publication type:
- Article
The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2017, v. 8, n. 1, p. 30, doi. 10.4018/IJCRMM.2017010103
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- Publication type:
- Article
Improving Customer Relations with Social Listening: A Case Study of an American Academic Library.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2017, v. 8, n. 1, p. 49, doi. 10.4018/IJCRMM.2017010104
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- Publication type:
- Article