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Exploring the Mediating and Moderating Role of Services Marketing Strategy and Safety and Security Measures in the Tourism Industry.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2016, v. 7, n. 1, p. 1, doi. 10.4018/IJCRMM.2016010101
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- Publication type:
- Article
Student Participation Behaviour outside the Classroom: Does Attitude Towards the University Brand Matter?
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2016, v. 7, n. 1, p. 27, doi. 10.4018/IJCRMM.2016010102
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- Publication type:
- Article
An Empirical Study on Social Customer: Evidence from Social CRM.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2016, v. 7, n. 1, p. 42, doi. 10.4018/IJCRMM.2016010103
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- Publication type:
- Article