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CRM Scale Development and Validation in Indian Telecom Sector.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2013, v. 4, n. 3, p. 1, doi. 10.4018/jcrmm.2013070101
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- Publication type:
- Article
An Investigation of Mediating and Moderating Variables in Service Quality - Customer Loyalty Relationship: A Research Agenda.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2013, v. 4, n. 3, p. 20, doi. 10.4018/jcrmm.2013070102
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- Publication type:
- Article
Modernism to Postmodernism: The Transdisciplinary Mode-2 Knowledge Production of Relationship Marketing.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2013, v. 4, n. 3, p. 45, doi. 10.4018/jcrmm.2013070103
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- Publication type:
- Article
Exploring Relationship between Service Quality and Positive Word of Mouth at Retail Banks in Rural India.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2013, v. 4, n. 3, p. 57, doi. 10.4018/jcrmm.2013070104
- By:
- Publication type:
- Article
A Survey Instrument for Identification of the Critical Success Factors for the Successful ERP Implementation at Indian SMEs.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2013, v. 4, n. 3, p. 72, doi. 10.4018/jcrmm.2013070105
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- Publication type:
- Article