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Dimensions of CRM Effectiveness and its Effect on Relationship Quality.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2012, v. 3, n. 1, p. 1, doi. 10.4018/jcrmm.2012010101
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- Publication type:
- Article
Development of a 'Consumer Perceived Value Scale' (SPERVAL Scale) in the Context of Services Industry.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2012, v. 3, n. 1, p. 18, doi. 10.4018/jcrmm.2012010102
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- Publication type:
- Article
The Antecedents and Consequence of Customer Relationship Management Performance: A Preliminary for Structural Equation Modeling.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2012, v. 3, n. 1, p. 43, doi. 10.4018/jcrmm.2012010103
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- Publication type:
- Article