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Effective Implementation of Sales-Based CRM Systems: Theoretical and Practical Issues.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2010, v. 1, n. 1, p. 1, doi. 10.4018/jcrmm.2010090401
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- Publication type:
- Article
The Goals of Customer Relationship Management.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2010, v. 1, n. 1, p. 16, doi. 10.4018/jcrmm.2010090402
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- Publication type:
- Article
Global Account Management (GAM): Creating Companywide and Worldwide Relationships to Global Customers.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2010, v. 1, n. 1, p. 28, doi. 10.4018/jcrmm.2010090403
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- Publication type:
- Article
Can firms Develop a Service-Dominant Organisational Culture to Improve CRM?
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2010, v. 1, n. 1, p. 48, doi. 10.4018/jcrmm.2010090404
- By:
- Publication type:
- Article
Identifying the Determinants of Customer Retention in a Developing Country Context.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2010, v. 1, n. 1, p. 69, doi. 10.4018/jcrmm.2010090405
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- Publication type:
- Article