Building Global Brand Equity through Advertising: Developing A Conceptual Framework Of Managing Global Brand Equity.
- Published in:
- International Journal of Global Management Studies, 2009, v. 1, n. 4, p. 75
- By:
- Publication type:
- Article
Works matching IS 19453876 AND DT 2009 AND VI 1 AND IP 4
Results: 4
1
2
A View Based On Organizational Size: How Competitive Advantage Moderates The Learning Orientation/Business Performance Relationship.
- Published in:
- International Journal of Global Management Studies, 2009, v. 1, n. 4, p. 45
- By:
- Publication type:
- Article
3
Cultural Influences on the Decision Process for Acquiring Enterprise Software: A Comparison of Mexico and United States.
- Published in:
- International Journal of Global Management Studies, 2009, v. 1, n. 4, p. 16
- By:
- Publication type:
- Article
4
An exploratory analysis of it training on business value - an evaluation of web infrastructure.
- Published in:
- International Journal of Global Management Studies, 2009, v. 1, n. 4, p. 1
- By:
- Publication type:
- Article