The Tweet Is in Your Court: Measuring Attitude Towards Athlete Endorsements in Social Media.
- Published in:
- International Journal of Integrated Marketing Communications, 2012, v. 4, n. 2, p. 73
- By:
- Publication type:
- Article
Works matching IS 19433735 AND DT 2012 AND VI 4 AND IP 2
Results: 7
1
2
IMC and The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners.
- Published in:
- International Journal of Integrated Marketing Communications, 2012, v. 4, n. 2, p. 60
- By:
- Publication type:
- Article
3
Changes in Consumer Willingness to Provide Information over the Last Decade: A Cohort Analysis.
- Published in:
- International Journal of Integrated Marketing Communications, 2012, v. 4, n. 2, p. 44
- By:
- Publication type:
- Article
4
Positive vs. Negative Publicity with Advertising An Application of the Synergy on Country Brand and Country-of-Origin Products.
- Published in:
- International Journal of Integrated Marketing Communications, 2012, v. 4, n. 2, p. 27
- By:
- Publication type:
- Article
5
Brand Consistency in Social Media: WVU's Eberly Works Toward a Conceptual Framework of Integrated Marketing Communications.
- Published in:
- International Journal of Integrated Marketing Communications, 2012, v. 4, n. 2, p. 17
- By:
- Publication type:
- Article
6
The Impact of Online Advertising Cues on Students' Intent to Engage in Illegal Music Downloading: A Self-Regulatory Focus.
- Published in:
- International Journal of Integrated Marketing Communications, 2012, v. 4, n. 2, p. 7
- By:
- Publication type:
- Article
7
Editor's Note.
- Published in:
- International Journal of Integrated Marketing Communications, 2012, v. 4, n. 2, p. 5
- By:
- Publication type:
- Article