Social Media and Its Role in Direct and Interactive IMC: Implications for Practitioners and Educators.
- Published in:
- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 74
- By:
- Publication type:
- Article
Works matching IS 19433735 AND DT 2011 AND VI 3 AND IP 1
Results: 7
1
2
A Categorical Distinction Content Analysis of Wikipedia and Its Impact on IMC Education.
- Published in:
- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 64
- By:
- Publication type:
- Article
3
An Alternative Conceptualization of IMC: An Exploratory Study of Mobile Marketing in China.
- Published in:
- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 52
- By:
- Publication type:
- Article
4
Korean Practitioners' Managerial Perspectives on Brand Placement.
- Published in:
- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 33
- By:
- Publication type:
- Article
5
An Exploratory Study of Level of Adoption of Integrated Marketing Communications by Advertising Agencies in Nigeria.
- Published in:
- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 25
- By:
- Publication type:
- Article
6
IMC Measurement: The Challenges of an Interactive Marketplace.
- Published in:
- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 7
- By:
- Publication type:
- Article
7
Editors' Note.
- Published in:
- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 5
- Publication type:
- Article