Works matching IS 19433735 AND DT 2009 AND VI 1 AND IP 2

Results: 7

Perceptions of Integrated Marketing Communications among Advertising Agencies Executives in China.

Published in:

International Journal of Integrated Marketing Communications, 2009, v. 1, n. 2, p. 57

By:

Guangzhi Chu;
Hsu, Maxwell K.;
Shan Li

Publication type:

Article

The Present and Future of IMC and Database Marketing.

Published in:

International Journal of Integrated Marketing Communications, 2009, v. 1, n. 2, p. 13

By:

Zahay, Debra;
Mson, Charlotte H.;
Schibrowsky, John A.

Publication type:

Article

Art Institute of Chicago.

Published in:

International Journal of Integrated Marketing Communications, 2009, v. 1, n. 2, p. 72

By:

Nikolaeva, Ralitza;
Eusang Yoon;
Carter, Ella

Publication type:

Article

Does a Generational Divide Create a Fork in the Road?

Published in:

International Journal of Integrated Marketing Communications, 2009, v. 1, n. 2, p. 31

By:

Fall, Lisa;
Lubbers, Chuck

Publication type:

Article

IMC 20 Years After: A Second Look at IMC Definitions.

Published in:

International Journal of Integrated Marketing Communications, 2009, v. 1, n. 2, p. 7

By:

Kliatchko, Jerry

Publication type:

Article

Editor's Note.

Published in:

International Journal of Integrated Marketing Communications, 2009, v. 1, n. 2, p. 5

By:

Peltier, James;
Schultz, Don E.;
Kelly, J. Steve

Publication type:

Article

Understanding Customer Purchase Switching Behavior When Retailers Use Multiple Channels.

Published in:

International Journal of Integrated Marketing Communications, 2009, v. 1, n. 2, p. 44

By:

Vanheems, Régine;
Kelly, J. Steven

Publication type:

Article