EDITOR'S LETTER.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 1
- Publication type:
- Article
Works matching IS 19391161 AND DT 2011 AND VI 6 AND IP 1
Results: 9
1
2
VALUE, INTEREST AND POWER: A THREE DIMENSIONAL MODEL FOR MOBILE MARKETING STAKEHOLDER ANALYSIS.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 109
- By:
- Publication type:
- Article
3
THE IMPACT OF PERMISSION-BASED MOBILE ADVERTISING ON CONSUMER BRAND KNOWLEDGE.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 94
- By:
- Publication type:
- Article
4
COMPETITIVE STRATEGIES IN KOREA MOBILE TELEVISION MARKETS: A COMPARATIVE ANALYSIS OF MOBILE OPERATORS AND TELEVISION BROADCASTERS.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 77
- By:
- Publication type:
- Article
5
THE EFFECTIVENESS OF MOBILE MAGAZINES: IMPLICATIONS FOR MOBILE MARKETERS.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 63
- By:
- Publication type:
- Article
6
ANSWERING THE NEEDS OF MOBILE SEARCHERS: AN ANALYSIS OF THE CONTEXT AND INTENTIONS UNIQUE TO MOBILE INFORMATION ACCESS.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 54
- By:
- Publication type:
- Article
7
REGISTERING FOR INCENTIVIZED MOBILE ADVERTISING: DISCRIMINANT ANALYSIS OF MOBILE USERS.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 42
- By:
- Publication type:
- Article
8
ANYTIME/ANYWHERE -- PLAYING CATCH UP WITH THE MIND OF THE SMARTPHONE CONSUMER.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 28
- By:
- Publication type:
- Article
9
WHEN USEFULNESS DOES NOT MATTER: AFFECTIVE VERSUS COGNITIVE COMPONENTS IN THE ADOPTION OF MOBILE TV SERVICES.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 5
- By:
- Publication type:
- Article