MOBILE MARKETING COMMUNICATION: LEARNING FROM 45 POPULAR CASES FOR CAMPAIGN DESIGNING.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 175
- By:
- Publication type:
- Article
Works matching IS 19391161 AND DT 2010 AND VI 5 AND IP 1
Results: 14
1
2
UNDERSTANDING THE FACTORS INFLUENCING CONSUMERS' SELECTION OF CALLER RING BACK TONES (CRBT): AN EMPIRICAL STUDY.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 164
- By:
- Publication type:
- Article
3
MOBILE MARKETING AND POLITICAL ACTIVITIES.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 154
- By:
- Publication type:
- Article
4
CONSUMERS' INTENTIONS ON USAGES OF IMAGE RECOGNITION OPT-IN.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 141
- By:
- Publication type:
- Article
5
EXPLORING LOYALTY IN MOBILE INFORMATION SERVICES: THE ROLE OF SOUND AMUSEMENTS.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 125
- By:
- Publication type:
- Article
6
RELATIONSHIP MARKETING AND CUSTOMER LOYALTY: THE ETHIOPIAN MOBILE COMMUNICATIONS PERSPECTIVE.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 113
- By:
- Publication type:
- Article
7
PREDICTING SELECT MOBILE SERVICE PREFERENCES BASED ON DEMOGRAPHIC PROFILE OF MOBILE USERS IN MAN.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 98
- By:
- Publication type:
- Article
8
INFLUENCES ON ATTITUDE TOWARD MOBILE TEXT MESSAGE ADVERTISEMENTS: AN INVESTIGATION OF SOUTH AFRICAN YOUTH.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 77
- By:
- Publication type:
- Article
9
A COMPARATIVE STUDY OF AMERICAN AND CHINESE YOUNG CONSUMERS' ACCEPTANCE OF MOBILE ADVERTISING: A STRUCTURAL EQUATION MODELING APPROACH.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 60
- By:
- Publication type:
- Article
10
DETERMINANTS OF MOBILE ADVERTISING ADOPTION: A CROSS-COUNTRY COMPARISON OF INDIA AND SYRIA.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 41
- By:
- Publication type:
- Article
11
AN EMPIRICAL STUDY OF FACTORS AFFECTING USE OF MOBILE ADVERTISING.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 28
- By:
- Publication type:
- Article
12
WHO IS MISSING FROM MOBILE PHONE SURVEYS?: AN ANALYSIS OF EUROPEAN COUNTRIES.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 15
- By:
- Publication type:
- Article
13
EFFECTS OF MOBILE WEB SURVEY INVITATION MODES ON NON-RESPONSE.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 5
- By:
- Publication type:
- Article
14
EDITOR'S LETTER.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 1
- By:
- Publication type:
- Article