EDITORS' LETTER.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 1
- By:
- Publication type:
- Article
Works matching IS 19391161 AND DT 2008 AND VI 3 AND IP 2
Results: 12
1
2
SOLD ON MOBILE MARKETING: EFFECTIVE WIRELESS CARRIER MOBILE ADVERTISING AND HOW TO MAKE IT EVEN MORE SO.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 86
- By:
- Publication type:
- Article
3
M-HEALTH - USING MOBILE PHONES FOR HEALTHY BEHAVIOUR CHANGE.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 80
- By:
- Publication type:
- Article
4
MOBILE SOCIAL NETWORKING: THE BRAND AT PLAY IN THE CIRCLE OF FRIENDS WITH MOBILE COMMUNITIES REPRESENTING A STRONG OPPORTUNITY FOR BRANDS.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 75
- By:
- Publication type:
- Article
5
MOBILE ADVERTISING: DOES LOCATION-BASED ADVERTISING WORK?
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 68
- By:
- Publication type:
- Article
6
CREATIVE USE OF QR CODES IN CONSUMER COMMUNICATION.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 61
- By:
- Publication type:
- Article
7
UNIVERSITY STUDENTS ATTITUDES TOWARD MOBILE POLITICAL COMMUNICATION.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 54
- By:
- Publication type:
- Article
8
MULTIPLE PLAY STRATEGY IN GLOBAL TELECOMMUNICATION MARKETS: AN EMPIRICAL ANALYSIS.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 44
- By:
- Publication type:
- Article
9
TECHNOLOGICAL CHALLENGES AND CONSUMER PERCEPTIONS OF THE USE OF MOBILE MARKETING: EVIDENCE FROM CYPRUS.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 34
- By:
- Publication type:
- Article
10
MAKING SEARCH WORK FOR THE MOBILE ECOSYSTEM: IMPLICATIONS FOR OPERATORS, PORTALS, ADVERTISERS, AND BRANDS.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 25
- By:
- Publication type:
- Article
11
GRADUAL CHANGES IN REPEAT CUSTOMERS' ADOPTION BEHAVIOR TOWARD RESPONSES TO MOBILE DIRECT MAIL COUPON PROMOTIONS.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 15
- By:
- Publication type:
- Article
12
MOBILE PHONE USERS' BEHAVIORS: THE MOTIVATION FACTORS OF THE MOBILE PHONE USER.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 4
- By:
- Publication type:
- Article