Works matching IS 19391161 AND DT 2008 AND VI 3 AND IP 1

Results: 11

TEXT-TO-SCREEN EMERGES: A CONCEPTUAL APPROACH TO A POWERFUL INTERACTIVE MARKETING TOOL.

Published in:

International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 81

By:

Dolian, Brad

Publication type:

Article

A VALUE-CHOICE MODEL TO FORECAST MARKET CONSEQUENCES OF 3G MOBILE SERVICE DESIGN DECISIONS.

Published in:

International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 23

By:

Pagani, Margherita

Publication type:

Article

MOBILE MARKETING AND GENERATION Y AFRICAN-AMERICAN MOBILE CONSUMERS: THE ISSUES AND OPPORTUNITIES.

Published in:

International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 62

By:

Carter, Ella

Publication type:

Article

MOBILE MARKETING: FROM MARKETING STRATEGY TO MOBILE MARKETING CAMPAIGN IMPLEMENTATION.

Published in:

International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 50

By:

Leppäniemi, Matti;
Karjaluoto, Heikki

Publication type:

Article

MOBILE RESEARCH IN MARKETING: DESIGN AND IMPLEMENTATION ISSUES.

Published in:

International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 32

By:

Hairong Li;
Townsend, Leslie

Publication type:

Article

CELL PHONE USAGE AND ADVERTISING ACCEPTANCE AMONG COLLEGE STUDENTS: A FOUR-YEAR ANALYSIS.

Published in:

International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 67

By:

Hanley, Michael;
Becker, Michael

Publication type:

Article

BREAKING FREE FROM 'DOTCOM THINKING' IN A MOBILE WORLD.

Published in:

International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 19

By:

Nerger, Paul

Publication type:

Article

UNDERSTANDING AND IMPLEMENTING MOBILE SOCIAL ADVERTISING.

Published in:

International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 12

By:

Wais, Joshua S.;
Clemons, Eric K.

Publication type:

Article

A THEATER OF SELF AND FAMILY: MOBILE DEVICE USE, CULTURAL IDIOM AND APPROPRIATION.

Published in:

International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 41

By:

Birdsong, Tyniqua;
Brauner, Kevin;
Crowe, Stephen;
Harmon, Gregory;
Johnson, Tara;
Lucas, Aaron;
Mercer, Caleb;
Richardson, Rebekah;
Sexton, Autumn;
Sharp, Matthew;
Smitherman, Anna;
Stevens, Kyle;
Viall, Steven;
Nyce, James M.

Publication type:

Article

EDITORS' LETTER.

Published in:: 2008
Publication type:: Editorial

A FIVE-POINTS MEASUREMENT FRAMEWORK FOR MOBILE ADVERTISING.

Published in:

International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 4

By:

Sharma, Chetan;
Herzog, Joe;
Melfi, Victor

Publication type:

Article