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THE IMPACT OF PERMISSION-BASED MOBILE ADVERTISING ON CONSUMER BRAND KNOWLEDGE.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 94
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- Publication type:
- Article
COMPETITIVE STRATEGIES IN KOREA MOBILE TELEVISION MARKETS: A COMPARATIVE ANALYSIS OF MOBILE OPERATORS AND TELEVISION BROADCASTERS.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 77
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- Publication type:
- Article
ANSWERING THE NEEDS OF MOBILE SEARCHERS: AN ANALYSIS OF THE CONTEXT AND INTENTIONS UNIQUE TO MOBILE INFORMATION ACCESS.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 54
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- Publication type:
- Article
VALUE, INTEREST AND POWER: A THREE DIMENSIONAL MODEL FOR MOBILE MARKETING STAKEHOLDER ANALYSIS.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 109
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- Article
THE EFFECTIVENESS OF MOBILE MAGAZINES: IMPLICATIONS FOR MOBILE MARKETERS.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 63
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- Publication type:
- Article
EDITOR'S LETTER.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 1
- Publication type:
- Article
WHEN USEFULNESS DOES NOT MATTER: AFFECTIVE VERSUS COGNITIVE COMPONENTS IN THE ADOPTION OF MOBILE TV SERVICES.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 5
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- Publication type:
- Article
REGISTERING FOR INCENTIVIZED MOBILE ADVERTISING: DISCRIMINANT ANALYSIS OF MOBILE USERS.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 42
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- Publication type:
- Article
ANYTIME/ANYWHERE -- PLAYING CATCH UP WITH THE MIND OF THE SMARTPHONE CONSUMER.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 28
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- Publication type:
- Article