Works in International Journal of Mobile Marketing, 2010, Vol 5, Issue 1
Results: 14
MOBILE MARKETING COMMUNICATION: LEARNING FROM 45 POPULAR CASES FOR CAMPAIGN DESIGNING.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 175
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- Article
UNDERSTANDING THE FACTORS INFLUENCING CONSUMERS' SELECTION OF CALLER RING BACK TONES (CRBT): AN EMPIRICAL STUDY.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 164
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- Article
MOBILE MARKETING AND POLITICAL ACTIVITIES.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 154
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- Article
CONSUMERS' INTENTIONS ON USAGES OF IMAGE RECOGNITION OPT-IN.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 141
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- Article
EXPLORING LOYALTY IN MOBILE INFORMATION SERVICES: THE ROLE OF SOUND AMUSEMENTS.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 125
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- Article
RELATIONSHIP MARKETING AND CUSTOMER LOYALTY: THE ETHIOPIAN MOBILE COMMUNICATIONS PERSPECTIVE.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 113
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- Article
PREDICTING SELECT MOBILE SERVICE PREFERENCES BASED ON DEMOGRAPHIC PROFILE OF MOBILE USERS IN MAN.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 98
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- Article
INFLUENCES ON ATTITUDE TOWARD MOBILE TEXT MESSAGE ADVERTISEMENTS: AN INVESTIGATION OF SOUTH AFRICAN YOUTH.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 77
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- Article
A COMPARATIVE STUDY OF AMERICAN AND CHINESE YOUNG CONSUMERS' ACCEPTANCE OF MOBILE ADVERTISING: A STRUCTURAL EQUATION MODELING APPROACH.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 60
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- Article
DETERMINANTS OF MOBILE ADVERTISING ADOPTION: A CROSS-COUNTRY COMPARISON OF INDIA AND SYRIA.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 41
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- Article
AN EMPIRICAL STUDY OF FACTORS AFFECTING USE OF MOBILE ADVERTISING.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 28
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- Article
WHO IS MISSING FROM MOBILE PHONE SURVEYS?: AN ANALYSIS OF EUROPEAN COUNTRIES.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 15
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- Article
EFFECTS OF MOBILE WEB SURVEY INVITATION MODES ON NON-RESPONSE.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 5
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- Article
EDITOR'S LETTER.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 1
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- Article