THE EFFECTS OF MEDIA USE MOTIVATION ON CONSUMER RETAIL CHANNEL CHOICE: A PSYCHOLOGICAL SENSE OF COMMUNITY APPROACH.
- Published in:
- Journal of Electronic Commerce Research, 2022, v. 23, n. 3, p. 190
- By:
- Publication type:
- Article
Works matching IS 19389027 AND DT 2022 AND VI 23 AND IP 3
Results: 4
1
2
THE IMPACTS OF ELECTRONIC WORD-OF-MOUTH ON HIGH-INVOLVEMENT PRODUCT SALES: MODERATING EFFECTS OF PRICE, BRAND ORIGIN, AND NUMBER OF CUSTOMERS.
- Published in:
- Journal of Electronic Commerce Research, 2022, v. 23, n. 3, p. 177
- By:
- Publication type:
- Article
3
DYNAMIC ADVERTISING INSERTION STRATEGY WITH MOMENT-TO-MOMENT DATA USING SENTIMENT ANALYSIS: THE CASE OF DANMAKU VIDEO.
- Published in:
- Journal of Electronic Commerce Research, 2022, v. 23, n. 3, p. 160
- By:
- Publication type:
- Article
4
GOING TOO FAR? HOW CONSUMERS RESPOND TO PERSONALIZED ADVERTISING FROM DIFFERENT SOURCES.
- Published in:
- Journal of Electronic Commerce Research, 2022, v. 23, n. 3, p. 138
- By:
- Publication type:
- Article