HOW AD CONGRUITY AND INTERACTIVITY AFFECT FANTASY GAME PLAYERS' ATTITUDE TOWARD IN-GAME ADVERTISING.
- Published in:
- Journal of Electronic Commerce Research, 2019, v. 20, n. 1, p. 55
- By:
- Publication type:
- Article
Works matching IS 19389027 AND DT 2019 AND VI 20 AND IP 1
Results: 4
1
2
THE INFLUENCE OF SOCIAL SUPPORT NETWORKS ON HEALTH CONDITIONS VIA USER ENGAGEMENT: GENDER AS A MODERATOR.
- Published in:
- Journal of Electronic Commerce Research, 2019, v. 20, n. 1, p. 35
- By:
- Publication type:
- Article
3
THE EFFECTS OF DISCOUNT PRICING AND BUNDLING ON THE SALES OF GAME AS A SERVICE: AN EMPIRICAL INVESTIGATION.
- Published in:
- Journal of Electronic Commerce Research, 2019, v. 20, n. 1, p. 21
- By:
- Publication type:
- Article
4
DETERMINANTS OF ONLINE REVIEW CREDIBILITY AND ITS IMPACT ON CONSUMERS' PURCHASE INTENTION.
- Published in:
- Journal of Electronic Commerce Research, 2019, v. 20, n. 1, p. 1
- By:
- Publication type:
- Article