Works matching IS 19389027 AND DT 2019 AND VI 20 AND IP 1
Results: 4
HOW AD CONGRUITY AND INTERACTIVITY AFFECT FANTASY GAME PLAYERS' ATTITUDE TOWARD IN-GAME ADVERTISING.
- Published in:
- Journal of Electronic Commerce Research, 2019, v. 20, n. 1, p. 55
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- Publication type:
- Article
THE INFLUENCE OF SOCIAL SUPPORT NETWORKS ON HEALTH CONDITIONS VIA USER ENGAGEMENT: GENDER AS A MODERATOR.
- Published in:
- Journal of Electronic Commerce Research, 2019, v. 20, n. 1, p. 35
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- Publication type:
- Article
THE EFFECTS OF DISCOUNT PRICING AND BUNDLING ON THE SALES OF GAME AS A SERVICE: AN EMPIRICAL INVESTIGATION.
- Published in:
- Journal of Electronic Commerce Research, 2019, v. 20, n. 1, p. 21
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- Publication type:
- Article
DETERMINANTS OF ONLINE REVIEW CREDIBILITY AND ITS IMPACT ON CONSUMERS' PURCHASE INTENTION.
- Published in:
- Journal of Electronic Commerce Research, 2019, v. 20, n. 1, p. 1
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- Publication type:
- Article