CONSUMER SEGMENTATION ANALYSIS OF MULTICHANNEL AND MULTISTAGE CONSUMPTION: A LATENT CLASS MNL APPROACH.
- Published in:
- Journal of Electronic Commerce Research, 2014, v. 15, n. 4, p. 339
- By:
- Publication type:
- Article
Works matching IS 19389027 AND DT 2014 AND VI 15 AND IP 4
Results: 4
1
2
A CONDITIONAL FEATURE UTILIZATION APPROACH TO ITEMSET RETRIEVAL IN ONLINE SHOPPING SERVICES.
- Published in:
- Journal of Electronic Commerce Research, 2014, v. 15, n. 4, p. 317
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- Publication type:
- Article
3
CONSUMER LEARNING EM BEDDED IN ELECTRONIC WORD OF MOUTH.
- Published in:
- Journal of Electronic Commerce Research, 2014, v. 15, n. 4, p. 300
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- Publication type:
- Article
4
IS THIS OPINION LEADER'S REVIEW USEFUL? PERIPHERAL CUES FOR ONLINE REVIEW HELPFULNESS.
- Published in:
- Journal of Electronic Commerce Research, 2014, v. 15, n. 4, p. 267
- By:
- Publication type:
- Article