Works matching IS 19389027 AND DT 2008 AND VI 9 AND IP 1
Results: 5
SHUT-UP I DON'T CARE: UNDERSTANDING THE ROLE OF RELEVANCE AND INTERACTIVITY ON CUSTOMER ATTITUDES TOWARD REPETITIVE ONLINE ADVERTISING.
- Published in:
- Journal of Electronic Commerce Research, 2008, v. 9, n. 1, p. 62
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- Article
ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES.
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- Journal of Electronic Commerce Research, 2008, v. 9, n. 1, p. 51
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- Article
PRICING PAID PLACEMENTS ON SEARCH ENGINES.
- Published in:
- Journal of Electronic Commerce Research, 2008, v. 9, n. 1, p. 33
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- Article
AD DELIVERY WITH BUDGETED ADVERTISERS: A COMPREHENSIVE LP APPROACH.
- Published in:
- Journal of Electronic Commerce Research, 2008, v. 9, n. 1, p. 16
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- Article
SEMANTIC ASSOCIATIONS FOR CONTEXTUAL ADVERTISING.
- Published in:
- Journal of Electronic Commerce Research, 2008, v. 9, n. 1, p. 1
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- Article