ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES.
- Published in:
- Journal of Electronic Commerce Research, 2008, v. 9, n. 1, p. 51
- By:
- Publication type:
- Article
Works matching IS 19389027 AND DT 2008 AND VI 9 AND IP 1
Results: 5
1
2
PRICING PAID PLACEMENTS ON SEARCH ENGINES.
- Published in:
- Journal of Electronic Commerce Research, 2008, v. 9, n. 1, p. 33
- By:
- Publication type:
- Article
3
AD DELIVERY WITH BUDGETED ADVERTISERS: A COMPREHENSIVE LP APPROACH.
- Published in:
- Journal of Electronic Commerce Research, 2008, v. 9, n. 1, p. 16
- By:
- Publication type:
- Article
4
SEMANTIC ASSOCIATIONS FOR CONTEXTUAL ADVERTISING.
- Published in:
- Journal of Electronic Commerce Research, 2008, v. 9, n. 1, p. 1
- By:
- Publication type:
- Article
5
SHUT-UP I DON'T CARE: UNDERSTANDING THE ROLE OF RELEVANCE AND INTERACTIVITY ON CUSTOMER ATTITUDES TOWARD REPETITIVE ONLINE ADVERTISING.
- Published in:
- Journal of Electronic Commerce Research, 2008, v. 9, n. 1, p. 62
- By:
- Publication type:
- Article