Works matching IS 18656544 AND DT 2024

Results: 70

Das 60%-Potenzial.

Published in:

Marketing Review St. Gallen, 2024, n. 6, p. 81

By:

Gisler, Julia

Publication type:

Article

AI Doctor: The Rise of Artificial Intelligence in Healthcare.

Published in:

Marketing Review St. Gallen, 2024, n. 6, p. 80

By:

Herzog, Dalia

Publication type:

Article

Literatur zum Thema: Health- und Pharma-Marketing.

Published in:: Marketing Review St. Gallen, 2024, n. 6, p. 79
Publication type:: Article

Drivers of Line Extension Success: Understanding and Implementing Line Extensions of FMCG Brands.

Published in:

Marketing Review St. Gallen, 2024, n. 6, p. 70

By:

Biallowons, Sophie;
Schmitz, Anna-Karina;
Fassnacht, Martin

Publication type:

Article

Transcending Language Barriers in Social Media.

Published in:

Marketing Review St. Gallen, 2024, n. 6, p. 62

By:

Koruga, Laura;
Müller, Nikolai;
Erhard, Tobias;
Ellert, Guido

Publication type:

Article

Insights aus der Wissenschaft.

Published in:: Marketing Review St. Gallen, 2024, n. 6, p. 60
Publication type:: Article

Omni-Channel-Marketing in der Pharma-Industrie.

Published in:

Marketing Review St. Gallen, 2024, n. 6, p. 46

By:

Herzog, Dalia;
Trendelenburg, Florian

Publication type:

Article

Patient-Centric Innovation: A Roadmap to Transforming Healthcare Systems.

Published in:

Marketing Review St. Gallen, 2024, n. 6, p. 36

By:

Nieroda, Marzena;
Cernica, Catalina;
Bainton, Vernon

Publication type:

Article

Product-Market Fit of HealthTech Innovation: Methods, Challenges, and Good Practice.

Published in:

Marketing Review St. Gallen, 2024, n. 6, p. 28

By:

Haarmann, Jens;
Holler, Manuel

Publication type:

Article

Optimierung des Zuweisermanagements.

Published in:

Marketing Review St. Gallen, 2024, n. 6, p. 22

By:

Amiet, Christina;
Helbling, Thomas

Publication type:

Article

Das Dilemma der Fitnessabo-Subventionen.

Published in:

Marketing Review St. Gallen, 2024, n. 6, p. 14

By:

Zogaj, Adnan;
Zimmermann, Florian;
Mähner, Philipp M.

Publication type:

Article

«Patientinnen und Patienten müssen stärker in den Mittelpunkt rücken».

Published in:: Marketing Review St. Gallen, 2024, n. 6, p. 6
Publication type:: Article

Geschätzte Leserin, geschätzter Leser.

Published in:

Marketing Review St. Gallen, 2024, n. 6, p. 3

By:

Reinecke, Sven

Publication type:

Article

Thema der nächsten Ausgabe: Health Marketing: From Pharma, MedTech & Health Care to Functional Food Marketing.

Published in:: Marketing Review St. Gallen, 2024, n. 5, p. 91
Publication type:: Article

Literatur zum Thema: The Role of Marketing in the Green Economy.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 90

By:

Gisler, Julia

Publication type:

Article

Green Marketing 4.0.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 89

By:

Gisler, Julia

Publication type:

Article

Grüne Marketing-Kommunikation.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 88

By:

Gisler, Julia

Publication type:

Article

Toward a Digital Empathy Framework.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 80

By:

Joosten, Jan;
Hahn, Alexander;
Klug, Katharina;
Riedmüller, Florian;
Totzek, Dirk

Publication type:

Article

Aufbau touristischer Datenökosysteme.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 68

By:

Gotsch, Mauro Luis;
Pescia, Lena;
Knaus, Dominik Lukas

Publication type:

Article

Insights aus der Wissenschaft.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 66

By:

Kaufmann, Philipp

Publication type:

Article

Driving Sustainability with Price Management.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 58

By:

Schnabl, Lukas;
Schmitz, Anna-Karina

Publication type:

Article

Nachhaltigkeit als Premiumstrategie -- geht das?

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 50

By:

Flad, Dennis;
Walter, Catherine

Publication type:

Article

50 Shades of Green.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 42

By:

Wolf, Charlotte;
Henkel, Sven;
Krause, Franziska

Publication type:

Article

Brands for Future.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 34

By:

Kemming, Jan Dirk;
Wagner, Riccardo

Publication type:

Article

Mittelstand meets KI-Zukunft! Potenzial zur Demokratisierung von Künstlicher Intelligenz im B2B-Marketing.

Published in:

Marketing Review St. Gallen, 2024, n. 4, p. 64

By:

Bartelt, Cedric

Publication type:

Article

KI-basierte Verhandlungsroboter im B2B-Bereich: Einfluss, Status quo und Zukunftsperspektiven.

Published in:

Marketing Review St. Gallen, 2024, n. 4, p. 56

By:

Schmäh, Marco;
Kern, Manuel;
Bietz, János;
Hofmann, Tibor;
Levkivska, Anastasiia;
Stölken, Philip

Publication type:

Article

Authentic Green Marketing.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 26

By:

Gisler, Julia

Publication type:

Article

The Role of Marketing in the Green Economy.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 3

By:

Gollnhofer, Johanna

Publication type:

Article

Literatur zum Thema: Service Management in the Age of AI and Robotics.

Published in:

Marketing Review St. Gallen, 2024, n. 4, p. 74

By:

Berger, Florian

Publication type:

Article

Humans Need Not Apply.

Published in:

Marketing Review St. Gallen, 2024, n. 4, p. 72

By:

Berger, Florian

Publication type:

Article

4xA² für ein grünes Marketing.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 14

By:

Schlipf, Matthias;
Gaugler, Tobias

Publication type:

Article

Drei Perspektiven auf Nachhaltigkeit.

Published in:

Marketing Review St. Gallen, 2024, n. 5, p. 6

By:

Gisler, Julia

Publication type:

Article

Chatbots für Dienstleistungen erfolgreich nutzen: Ausgewählte empirische Befunde und Praxisimplikationen.

Published in:

Marketing Review St. Gallen, 2024, n. 4, p. 48

By:

Hecker, Mariam;
Brendel, Alfred Benedikt;
Pietratoni, Nico;
Landmann, Elisa;
Mücksch, Janek;
Siems, Florian U.

Publication type:

Article

KI bei Bürgerdienstleistungen von Gemeinden.

Published in:

Marketing Review St. Gallen, 2024, n. 4, p. 40

By:

Derungs, Curdin;
Wellinger, Dario

Publication type:

Article

Artificial Intelligence in Family-Owned Tourism Businesses.

Published in:

Marketing Review St. Gallen, 2024, n. 4, p. 34

By:

Sexl, Florian;
Zehrer, Anita

Publication type:

Article

Acceptance of Social Service Robots in the Hotel Industry.

Published in:

Marketing Review St. Gallen, 2024, n. 4, p. 28

By:

Staudt, Yves;
Mosedale, Jan;
Dakon, Saphir Ben

Publication type:

Article

Employee Responses to Robots in Hospitality.

Published in:

Marketing Review St. Gallen, 2024, n. 4, p. 22

By:

Kleinlercher, Kristina;
Hacket, Margaretha

Publication type:

Article

How Many Tourists Next Weekend? Conceptualizing AI-based Forecasts for Visitor Management in Tourism.

Published in:

Marketing Review St. Gallen, 2024, n. 4, p. 14

By:

Keller, Robert;
Neubig, Stefan;
Rebholz, Dominik;
Schmücker, Dirk

Publication type:

Article

Digitalisierung trifft Tradition: Ein Interview mit Urs Kessler, Vorsitzender der Geschäftsleitung der Jungfraubahnen.

Published in:

Marketing Review St. Gallen, 2024, n. 4, p. 6

By:

Berger, Florian

Publication type:

Article

Dienstleistungsmanagement im Zeitalter von AI und Robotik – ein Potenzial für Kundenwert und Produktivität – aber nicht so rasch.

Published in:

Marketing Review St. Gallen, 2024, n. 4, p. 2

By:

Bieger, Thomas;
Laesser, Christian;
Berger, Florian

Publication type:

Article

Literatur zum Thema: Customer Success - Only for B2B?

Published in:: Marketing Review St. Gallen, 2024, n. 3, p. 62
Publication type:: Article

Buchrezension.

Published in:

Marketing Review St. Gallen, 2024, n. 3, p. 61

By:

Grellmann, Laura-Eve

Publication type:

Article

Preisstrategien im Lebensmittel-einzelhandel: Eine empirische Untersuchung der Wirkungsweise am Beispiel eines Haarpflegeproduktes.

Published in:

Marketing Review St. Gallen, 2024, n. 3, p. 54

By:

Siegmund-Schultze, Linda;
Lehmann-Zschunke, Nina

Publication type:

Article

Leveraging Corporate Foresight: Insights from Three Companies.

Published in:

Marketing Review St. Gallen, 2024, n. 3, p. 46

By:

Vögele, Julia;
Panthen, Maximilian;
Bierwisch, Antje

Publication type:

Article

The People Side of Customer Success: Expert Insights on Core Principles and the Transformative Impact of AI.

Published in:

Marketing Review St. Gallen, 2024, n. 3, p. 38

By:

Ghoreishi, Ragna

Publication type:

Article

Die Entwicklung von B2B zu B2B2C: Erfolgsfaktoren am Beispiel Geberit.

Published in:

Marketing Review St. Gallen, 2024, n. 3, p. 28

By:

Maurer, Susanna

Publication type:

Article

Die B2B-Customer Experience: als Anbieter besser verstehen.

Published in:

Marketing Review St. Gallen, 2024, n. 3, p. 20

By:

Kuehnl, Christina;
Weippert, Marco;
Tischer, Moritz

Publication type:

Article

Customer Success als unternehmensweite Initiative.

Published in:

Marketing Review St. Gallen, 2024, n. 3, p. 12

By:

Elgeti, Laura;
Prohl-Schwenke, Katharina;
Schmäh, Marco;
Lewandowski, Steven

Publication type:

Article

Von Support zu Success: Kundenbeziehungen neu gedacht: Ein Interview mit Guntram Friede, VP Marketing D/A/CH, Celonis.

Published in:

Marketing Review St. Gallen, 2024, n. 3, p. 6

By:

Grellmann, Laura-Eve

Publication type:

Article

Customer Success - Only for B2B?

Published in:

Marketing Review St. Gallen, 2024, n. 3, p. 3

By:

Schögel, Marcus

Publication type:

Article