Found: 70
Select item for more details and to access through your institution.
Das 60%-Potenzial.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 81
- By:
- Publication type:
- Article
AI Doctor: The Rise of Artificial Intelligence in Healthcare.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 80
- By:
- Publication type:
- Article
Literatur zum Thema: Health- und Pharma-Marketing.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 79
- Publication type:
- Article
Drivers of Line Extension Success: Understanding and Implementing Line Extensions of FMCG Brands.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 70
- By:
- Publication type:
- Article
Transcending Language Barriers in Social Media.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 62
- By:
- Publication type:
- Article
Das Dilemma der Fitnessabo-Subventionen.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 14
- By:
- Publication type:
- Article
Omni-Channel-Marketing in der Pharma-Industrie.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 46
- By:
- Publication type:
- Article
Patient-Centric Innovation: A Roadmap to Transforming Healthcare Systems.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 36
- By:
- Publication type:
- Article
Aufbau touristischer Datenökosysteme.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 68
- By:
- Publication type:
- Article
Optimierung des Zuweisermanagements.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 22
- By:
- Publication type:
- Article
Insights aus der Wissenschaft.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 60
- Publication type:
- Article
«Patientinnen und Patienten müssen stärker in den Mittelpunkt rücken».
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 6
- Publication type:
- Article
Geschätzte Leserin, geschätzter Leser.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 3
- By:
- Publication type:
- Article
Product-Market Fit of HealthTech Innovation: Methods, Challenges, and Good Practice.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 28
- By:
- Publication type:
- Article
Literatur zum Thema: The Role of Marketing in the Green Economy.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 90
- By:
- Publication type:
- Article
Green Marketing 4.0.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 89
- By:
- Publication type:
- Article
Grüne Marketing-Kommunikation.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 88
- By:
- Publication type:
- Article
Toward a Digital Empathy Framework.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 80
- By:
- Publication type:
- Article
Thema der nächsten Ausgabe: Health Marketing: From Pharma, MedTech & Health Care to Functional Food Marketing.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 91
- Publication type:
- Article
Insights aus der Wissenschaft.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 66
- By:
- Publication type:
- Article
Driving Sustainability with Price Management.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 58
- By:
- Publication type:
- Article
Literatur zum Thema: Customer Success - Only for B2B?
- Published in:
- Marketing Review St. Gallen, 2024, n. 3, p. 62
- Publication type:
- Article
Buchrezension.
- Published in:
- Marketing Review St. Gallen, 2024, n. 3, p. 61
- By:
- Publication type:
- Article
Preisstrategien im Lebensmittel-einzelhandel: Eine empirische Untersuchung der Wirkungsweise am Beispiel eines Haarpflegeproduktes.
- Published in:
- Marketing Review St. Gallen, 2024, n. 3, p. 54
- By:
- Publication type:
- Article
Leveraging Corporate Foresight: Insights from Three Companies.
- Published in:
- Marketing Review St. Gallen, 2024, n. 3, p. 46
- By:
- Publication type:
- Article
Die Entwicklung von B2B zu B2B2C: Erfolgsfaktoren am Beispiel Geberit.
- Published in:
- Marketing Review St. Gallen, 2024, n. 3, p. 28
- By:
- Publication type:
- Article
Nachhaltigkeit als Premiumstrategie -- geht das?
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 50
- By:
- Publication type:
- Article
50 Shades of Green.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 42
- By:
- Publication type:
- Article
Brands for Future.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 34
- By:
- Publication type:
- Article
Authentic Green Marketing.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 26
- By:
- Publication type:
- Article
4xA² für ein grünes Marketing.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 14
- By:
- Publication type:
- Article
Drei Perspektiven auf Nachhaltigkeit.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 6
- By:
- Publication type:
- Article
The Role of Marketing in the Green Economy.
- Published in:
- Marketing Review St. Gallen, 2024, n. 5, p. 3
- By:
- Publication type:
- Article
Literatur zum Thema: Service Management in the Age of AI and Robotics.
- Published in:
- Marketing Review St. Gallen, 2024, n. 4, p. 74
- By:
- Publication type:
- Article
Humans Need Not Apply.
- Published in:
- Marketing Review St. Gallen, 2024, n. 4, p. 72
- By:
- Publication type:
- Article
Mittelstand meets KI-Zukunft! Potenzial zur Demokratisierung von Künstlicher Intelligenz im B2B-Marketing.
- Published in:
- Marketing Review St. Gallen, 2024, n. 4, p. 64
- By:
- Publication type:
- Article
KI-basierte Verhandlungsroboter im B2B-Bereich: Einfluss, Status quo und Zukunftsperspektiven.
- Published in:
- Marketing Review St. Gallen, 2024, n. 4, p. 56
- By:
- Publication type:
- Article
Chatbots für Dienstleistungen erfolgreich nutzen: Ausgewählte empirische Befunde und Praxisimplikationen.
- Published in:
- Marketing Review St. Gallen, 2024, n. 4, p. 48
- By:
- Publication type:
- Article
KI bei Bürgerdienstleistungen von Gemeinden.
- Published in:
- Marketing Review St. Gallen, 2024, n. 4, p. 40
- By:
- Publication type:
- Article
Artificial Intelligence in Family-Owned Tourism Businesses.
- Published in:
- Marketing Review St. Gallen, 2024, n. 4, p. 34
- By:
- Publication type:
- Article
Acceptance of Social Service Robots in the Hotel Industry.
- Published in:
- Marketing Review St. Gallen, 2024, n. 4, p. 28
- By:
- Publication type:
- Article
Employee Responses to Robots in Hospitality.
- Published in:
- Marketing Review St. Gallen, 2024, n. 4, p. 22
- By:
- Publication type:
- Article
How Many Tourists Next Weekend? Conceptualizing AI-based Forecasts for Visitor Management in Tourism.
- Published in:
- Marketing Review St. Gallen, 2024, n. 4, p. 14
- By:
- Publication type:
- Article
Digitalisierung trifft Tradition: Ein Interview mit Urs Kessler, Vorsitzender der Geschäftsleitung der Jungfraubahnen.
- Published in:
- Marketing Review St. Gallen, 2024, n. 4, p. 6
- By:
- Publication type:
- Article
Dienstleistungsmanagement im Zeitalter von AI und Robotik – ein Potenzial für Kundenwert und Produktivität – aber nicht so rasch.
- Published in:
- Marketing Review St. Gallen, 2024, n. 4, p. 2
- By:
- Publication type:
- Article
The People Side of Customer Success: Expert Insights on Core Principles and the Transformative Impact of AI.
- Published in:
- Marketing Review St. Gallen, 2024, n. 3, p. 38
- By:
- Publication type:
- Article
Marketing im Metaverse.
- Published in:
- Marketing Review St. Gallen, 2024, n. 2, p. 3
- By:
- Publication type:
- Article
Thema der nächsten Ausgabe: AI and Metaverse in Retailing: The Next Frontier.
- Published in:
- Marketing Review St. Gallen, 2024, n. 1, p. 67
- Publication type:
- Article
Car Selling Without Price Negotiations: Wishful Thinking or the New Normal?
- Published in:
- Marketing Review St. Gallen, 2024, n. 1, p. 60
- By:
- Publication type:
- Article
Mut zur Preisanpassung: Erfolgreich gegen den Inflationstrend.
- Published in:
- Marketing Review St. Gallen, 2024, n. 1, p. 52
- By:
- Publication type:
- Article