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Das Erbe pflegen und ausbauen, ohne zu verstauben.
- Published in:
- Marketing Review St. Gallen, 2023, n. 5, p. 6
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- Publication type:
- Article
Auf Taten müssen Worte folg en.
- Published in:
- Marketing Review St. Gallen, 2023, n. 5, p. 28
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- Publication type:
- Article
Return on Brand Investment: Taking a Data-driven Approach to Branding.
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- Marketing Review St. Gallen, 2023, n. 5, p. 20
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- Publication type:
- Article
Markenführung, die Brücken baut.
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- Marketing Review St. Gallen, 2023, n. 5, p. 12
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- Publication type:
- Article
«Contemporary Branding»: Zeitgenössisches Markenmanagement.
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- Marketing Review St. Gallen, 2023, n. 5, p. 3
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- Publication type:
- Article
Literatur zum Thema.
- Published in:
- Marketing Review St. Gallen, 2023, n. 6, p. 70
- Publication type:
- Article
Drivers of Sustainable Consumption: Life Satisfaction and the Concreteness of Sustainable Product Attributes in Advertising.
- Published in:
- Marketing Review St. Gallen, 2023, n. 6, p. 60
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- Publication type:
- Article
Gamification: Anwendungen für Kundschaft und Mitarbeitende der Baubranche.
- Published in:
- Marketing Review St. Gallen, 2023, n. 6, p. 50
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- Publication type:
- Article
Ein Stimulation Model für die Marketing-kommunikation.
- Published in:
- Marketing Review St. Gallen, 2023, n. 6, p. 40
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- Publication type:
- Article
Testing Social Media Advertising Effectiveness with Multi-Method User Experience Research.
- Published in:
- Marketing Review St. Gallen, 2023, n. 6, p. 32
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- Publication type:
- Article
Generative AI Tools in Customer Service: Beyond the Hype of 'Prompt Engineering'.
- Published in:
- Marketing Review St. Gallen, 2023, n. 6, p. 22
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- Publication type:
- Article
The Data-Creativity Nexus: Shaping the Future of Marketing in the Age of Artificial Intelligence.
- Published in:
- Marketing Review St. Gallen, 2023, n. 6, p. 14
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- Publication type:
- Article
Buchrezension.
- Published in:
- Marketing Review St. Gallen, 2023, n. 6, p. 13
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- Publication type:
- Article
Die Magie der Daten: Gespräch mit Max Lederer, Jung von Matt.
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- 2023
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- Publication type:
- Interview
Data and Creativity.
- Published in:
- 2023
- By:
- Publication type:
- Editorial
Thema der nächsten Ausga be: Data and Creativity.
- Published in:
- Marketing Review St. Gallen, 2023, n. 5, p. 79
- Publication type:
- Article
Litera tur zum Thema : Contemporary Branding.
- Published in:
- Marketing Review St. Gallen, 2023, n. 5, p. 78
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- Publication type:
- Article
Lead-Scoring bei B-to-B-Unternehmen: Eine Bestandsaufnahme.
- Published in:
- Marketing Review St. Gallen, 2023, n. 5, p. 68
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- Publication type:
- Article
Buchrezension.
- Published in:
- Marketing Review St. Gallen, 2023, n. 5, p. 67
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- Publication type:
- Article
Gamification als Erfolgsfaktor moderner Markenführung: Das Beispiel SHEIN.
- Published in:
- Marketing Review St. Gallen, 2023, n. 5, p. 60
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- Publication type:
- Article
Social Media Influencers in Virtual Selling Tools.
- Published in:
- Marketing Review St. Gallen, 2023, n. 5, p. 52
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- Publication type:
- Article
Ädverteising: Dialekt in der geschriebenen Werbung.
- Published in:
- Marketing Review St. Gallen, 2023, n. 5, p. 42
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- Publication type:
- Article
Fünf Thesen zum Thema Branding -- zugespitzt.
- Published in:
- Marketing Review St. Gallen, 2023, n. 5, p. 36
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- Publication type:
- Article
Thema der nächsten Ausgabe: Contemporary Branding.
- Published in:
- Marketing Review St. Gallen, 2023, n. 4, p. 86
- Publication type:
- Article
Mobilität für alle ... auf Knopfdruck.
- Published in:
- Marketing Review St. Gallen, 2023, n. 4, p. 85
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- Publication type:
- Article
Personalisierung im Customer Experience Management.
- Published in:
- Marketing Review St. Gallen, 2023, n. 4, p. 74
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- Publication type:
- Article
Digital Due Diligence: Assessment of Digital Growth Potentials.
- Published in:
- Marketing Review St. Gallen, 2023, n. 4, p. 66
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- Publication type:
- Article
How to Improve the Continuous Usage of Mobility Apps: The Effects of Personalisation and Privacy on the Use of Mobility Applications in German Urban Areas.
- Published in:
- Marketing Review St. Gallen, 2023, n. 4, p. 58
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- Publication type:
- Article
Thema der nächsten Ausgabe: Smart Mobility Marketing.
- Published in:
- Marketing Review St. Gallen, 2023, n. 3, p. 71
- Publication type:
- Article
Building a Minimum Viable Brand: Best Practice for Startups.
- Published in:
- Marketing Review St. Gallen, 2023, n. 3, p. 62
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- Publication type:
- Article
Buchrezension.
- Published in:
- Marketing Review St. Gallen, 2023, n. 3, p. 61
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- Publication type:
- Article
Literatur zum Thema: Technology-Enabled Customer Experience.
- Published in:
- Marketing Review St. Gallen, 2023, n. 3, p. 70
- Publication type:
- Article
Conversational Sales for OEM Apps.
- Published in:
- Marketing Review St. Gallen, 2023, n. 4, p. 50
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- Publication type:
- Article
Who Would Subscribe for a Car? The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living.
- Published in:
- Marketing Review St. Gallen, 2023, n. 4, p. 42
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- Publication type:
- Article
Carsharing – Utopia or Real Gamechanger? Conceptualising The Potential of Carsharing for Tackling Carbon Emissions.
- Published in:
- Marketing Review St. Gallen, 2023, n. 4, p. 32
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- Publication type:
- Article
How Urban Society Can Benefit from Inclusive Mobility.
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- Marketing Review St. Gallen, 2023, n. 4, p. 22
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- Publication type:
- Article
New Mobility in Everyday Life: Perspectives From 20 Households Examined Over Four Months.
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- Marketing Review St. Gallen, 2023, n. 4, p. 12
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- Publication type:
- Article
Flugtaxis – Revolution aus der Luft?
- Published in:
- Marketing Review St. Gallen, 2023, n. 4, p. 6
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- Publication type:
- Article
«Smart Mobility Marketing».
- Published in:
- Marketing Review St. Gallen, 2023, n. 4, p. 3
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- Publication type:
- Article
Buchrezension.
- Published in:
- Marketing Review St. Gallen, 2023, n. 2, p. 63
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- Publication type:
- Article
Optimierung der Kundenbeziehung: Eine Analyse viraler B-to-C-Marketingkampagnen im Online- und Offline-Handel.
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- Marketing Review St. Gallen, 2023, n. 3, p. 54
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- Publication type:
- Article
Digital Humans: Zukunft der Konsumenten-Interaktion?!
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- Marketing Review St. Gallen, 2023, n. 3, p. 46
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- Publication type:
- Article
Smart Targeting im stationären Handel: Erfolgsfaktoren für die kundenzentrierte Ausgestaltung von Digital Signage am PoS.
- Published in:
- Marketing Review St. Gallen, 2023, n. 3, p. 38
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- Publication type:
- Article
Digital Natives im stationären Buchhandel: Das Potenzial von digitalen Zusatzleistungen.
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- Marketing Review St. Gallen, 2023, n. 3, p. 28
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- Publication type:
- Article
Vergleich von VR- & AR-Brillen im Einzelhandel: Ist die Kundschaft bereit für den digitalisierten Einzelhandel?
- Published in:
- Marketing Review St. Gallen, 2023, n. 3, p. 20
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- Publication type:
- Article
Innovative In-Store-Technologien: Nützlichkeit und Wirkung aus Kundensicht.
- Published in:
- Marketing Review St. Gallen, 2023, n. 3, p. 12
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- Publication type:
- Article
Marken im Metaverse: Ein Interview mit Maria von Scheel-Plessen, Senior Marketing Executive in der Luxusindustrie.
- Published in:
- Marketing Review St. Gallen, 2023, n. 3, p. 6
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- Publication type:
- Article
Wachsende Handelsbedeutung dank neuer Technologien.
- Published in:
- Marketing Review St. Gallen, 2023, n. 3, p. 3
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- Publication type:
- Article
Thema der nächsten Ausgabe: Technology-Enabled Customer Experiences.
- Published in:
- Marketing Review St. Gallen, 2023, n. 2, p. 71
- Publication type:
- Article
Sales Transformation.
- Published in:
- Marketing Review St. Gallen, 2023, n. 2, p. 64
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- Publication type:
- Article