Datenanalytik im Marketing steigert die Leistungskraft des Unternehmens.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 2, p. 12, doi. 10.1007/s11621-015-0501-0
- By:
- Publication type:
- Article
Works matching IS 18656544 AND DT 2015 AND VI 32 AND IP 2
Results: 14
1
2
Innovation mit Kunden - Fluch oder Segen?
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 2, p. 75, doi. 10.1007/s11621-015-0502-z
- By:
- Publication type:
- Article
3
'Bei Roche ist die Innovation ausschlaggebend'.
- Published in:
- 2015
- By:
- Publication type:
- Interview
4
Kundenwünsche - entwickeln, antizipieren, entsprechen.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 2, p. 20, doi. 10.1007/s11621-015-0518-4
- By:
- Publication type:
- Article
5
Die 3-K-Erfolgsfaktoren von Mass Customization.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 2, p. 62, doi. 10.1007/s11621-015-0519-3
- By:
- Publication type:
- Article
6
'Die Bedeutung von Connectivity hat deutlich zugenommen'.
- Published in:
- 2015
- By:
- Publication type:
- Interview
7
Marketingentscheidungen.
- Published in:
- 2015
- By:
- Publication type:
- Editorial
8
Buchrezensionen.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
9
Literatur zum Thema: Marketingentscheidungen.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 2, p. 87, doi. 10.1007/s11621-015-0524-6
- Publication type:
- Article
10
Data Experience - Marktforschung in den Zeiten von Big Data.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 2, p. 30, doi. 10.1007/s11621-015-0525-5
- By:
- Publication type:
- Article
11
Verfassungsmarketing als Anker für Marketing-entscheidungen.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 2, p. 40, doi. 10.1007/s11621-015-0526-4
- By:
- Publication type:
- Article
12
Die Bedeutung von 'Leapfrogging' für die Innovationspolitik von Unternehmen.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 2, p. 54, doi. 10.1007/s11621-015-0527-3
- By:
- Publication type:
- Article
13
Call for Papers.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 2, p. 89, doi. 10.1007/s11621-015-0528-2
- Publication type:
- Article
14
Irrationaler Kunde - Effekte verstehen und nutzen.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 2, p. 46, doi. 10.1007/s11621-015-0500-1
- By:
- Publication type:
- Article