Works matching IS 18656544 AND DT 2013 AND VI 30 AND IP 6

Results: 15

„Eine Region wächst zusammen“.

Published in:: 2013
Publication type:: Interview

Buchrezensionen.

Published in:

Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 129, doi. 10.1365/s11621-013-0308-9

By:

Blumer, Silke

Publication type:

Article

Thema der nächsten Ausgabe: Big Data - Chancen und Gefahren.

Published in:: Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 132, doi. 10.1365/s11621-013-0312-0
Publication type:: Article

Creating Online Brand Experience on Facebook.

Published in:

Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 50, doi. 10.1365/s11621-013-0299-6

By:

Simon, Carina;
Brexendorf, Tim Oliver;
Fassnacht, Martin

Publication type:

Article

Markenduft als Treiber der Service Experience.

Published in:

Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 70, doi. 10.1365/s11621-013-0301-3

By:

Girard, Marc;
Girard, Anna;
Meyer, Anton;
Rosenbusch, Bernd;
Müller-Grünow, Robert

Publication type:

Article

Creating Multi-Sensory Experiences in Luxury Marketing.

Published in:

Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 60, doi. 10.1365/s11621-013-0300-4

By:

Wiedmann, Klaus-Peter;
Hennigs, Nadine;
Klarmann, Christiane;
Behrens, Stefan

Publication type:

Article

Buchrezensionen.

Published in:

Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 128, doi. 10.1365/s11621-013-0307-x

By:

Peyer, Martina

Publication type:

Article

Brand Experience: Immer noch Neuland in der Markenführung.

Published in:

2013

By:

Tomczak, Torsten;
Henkel, Sven

Publication type:

Editorial

Is Your Brand a One-Night Stand? Managing Consumer-Brand Relationships.

Published in:

Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 22, doi. 10.1365/s11621-013-0297-8

By:

Neudecker, Niels;
Hupp, Oliver;
Stein, Alexandra;
Schuster, Harald

Publication type:

Article

Brand Delivery — Erfolgsfaktor der Markenführung.

Published in:

Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 12, doi. 10.1365/s11621-013-0296-9

By:

Burmann, Christoph;
Ulbricht, Anna Maleen

Publication type:

Article

The Impact of Friendliness on Brand Perception.

Published in:

Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 82, doi. 10.1365/s11621-013-0302-2

By:

Engel, Jan;
Tran, Caroline;
Pavlek, Natalie;
Blankenberg, Nina;
Meyer, Anton

Publication type:

Article

Bedürfnisorientierte Gestaltung von Kontaktpunkten.

Published in:

Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 34, doi. 10.1365/s11621-013-0298-7

By:

Mazur, Marcel

Publication type:

Article

Buchrezensionen.

Published in:

Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 130, doi. 10.1365/s11621-013-0309-8

By:

Wiegmann, Ann-Kristin;
Schüür-Langkau, Anja

Publication type:

Article

Markenerlebnisse zum Aufbau von Markenliebe.

Published in:

Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 96, doi. 10.1365/s11621-013-0303-1

By:

Langner, Tobias;
Bruns, Daniel;
Kühn, Jochen

Publication type:

Article

Emotionen in Kundenerlebnissen — Relevanz für die Marketingplanung in Dienstleistungsunternehmen.

Published in:

Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 109, doi. 10.1365/s11621-013-0304-0

By:

Jüttner, Uta;
Schaffner, Dorothea;
Frölicher, Jonas;
Späni, Renato

Publication type:

Article