Found: 15
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Markenduft als Treiber der Service Experience.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 70, doi. 10.1365/s11621-013-0301-3
- By:
- Publication type:
- Article
Buchrezensionen.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 129, doi. 10.1365/s11621-013-0308-9
- By:
- Publication type:
- Article
Creating Online Brand Experience on Facebook.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 50, doi. 10.1365/s11621-013-0299-6
- By:
- Publication type:
- Article
„Eine Region wächst zusammen“.
- Published in:
- 2013
- Publication type:
- Interview
Creating Multi-Sensory Experiences in Luxury Marketing.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 60, doi. 10.1365/s11621-013-0300-4
- By:
- Publication type:
- Article
Thema der nächsten Ausgabe: Big Data - Chancen und Gefahren.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 132, doi. 10.1365/s11621-013-0312-0
- Publication type:
- Article
Buchrezensionen.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 128, doi. 10.1365/s11621-013-0307-x
- By:
- Publication type:
- Article
Brand Experience: Immer noch Neuland in der Markenführung.
- Published in:
- 2013
- By:
- Publication type:
- Editorial
Is Your Brand a One-Night Stand? Managing Consumer-Brand Relationships.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 22, doi. 10.1365/s11621-013-0297-8
- By:
- Publication type:
- Article
Brand Delivery — Erfolgsfaktor der Markenführung.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 12, doi. 10.1365/s11621-013-0296-9
- By:
- Publication type:
- Article
The Impact of Friendliness on Brand Perception.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 82, doi. 10.1365/s11621-013-0302-2
- By:
- Publication type:
- Article
Bedürfnisorientierte Gestaltung von Kontaktpunkten.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 34, doi. 10.1365/s11621-013-0298-7
- By:
- Publication type:
- Article
Buchrezensionen.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 130, doi. 10.1365/s11621-013-0309-8
- By:
- Publication type:
- Article
Markenerlebnisse zum Aufbau von Markenliebe.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 96, doi. 10.1365/s11621-013-0303-1
- By:
- Publication type:
- Article
Emotionen in Kundenerlebnissen — Relevanz für die Marketingplanung in Dienstleistungsunternehmen.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 109, doi. 10.1365/s11621-013-0304-0
- By:
- Publication type:
- Article